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Taking the Guesswork Out of Back to School Shopping:

YourUpdateTV

Believe it or not, back to school season is just around the corner. According to a recent survey conducted by Shipt, the same-day delivery company, nearly 50% of teachers as well as over one-third of parents and caregivers (37%) plan to begin their back to school shopping this month (July). Recently, Chief Business Officer Rina Hurst participated in a nationwide satellite media tour to discuss everything students, parents and teachers need to know before school is in session. A video accompanying this announcement is available at: https://youtu.be/PmN6Dm7gqiY Known for their personalized shopping experience, Shipt recently polled parents, caregivers, teachers and college students to uncover the top must-have school supplies for back to school shopping. Rooted in insights from the survey as well as proprietary data, Shipt created the Ultimate School Shopping Checklist, a shoppable list of school essentials to guide consumers what to buy, and how to save, this retail season. According to Shipt's Ultimate Shopping Guide, here are the top insights to know: · Write This One Down: While pens and pencils might seem like an obvious choice to be at the top of your list, more than half of parents say these are also the items that their kids run out of the quickest during the school year, so take advantage of back to school sales to stock up now. · No Back-to-Back Backpacks: More than 80% of parents plan to buy their kid a new backpack ahead of the school year – and what’s more, they happen to be a great way to incentivize your kids to get excited about back to school shopping because they can pick out a new backpack that fits their style so start by picking out a new backpack so shopping is fun for everyone! · Classroom SOS: For those looking to lend a helping hand, the top two items that teachers run out of the fastest in their classroom are pencils and dry erase markers. · Keepin’ It Cool: Whether you’re hosting, studying or late night-snacking, don’t forget to add a mini fridge to your dorm room must-haves this school year. Almost half of college students (44%) report that they plan to purchase a mini fridge this year. Along with a Shipt membership, this is a great way to ensure your college kids are eating healthy all semester long. To find out more information on Shipt and to download the Shipt app, visit www.shipt.com and follow Shipt on social on Instagram, Twitter and Facebook. For visuals and media assets, download our press kit here. About Rina Hurst Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech. About Shipt Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt's Newsroom. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 19, 2022 03:00 PM Eastern Daylight Time

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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

SOUTH CAROLINA MOM WITH 250 PAIRS OF KICKS FEATURED IN LATEST DROP OF SMALL-TOWN SNEAKERHEAD

Hibbett, Inc.

BIRMINGHAM, AL – July 19, 2022, Hibbett, Inc., an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced the launch of the latest Small-Town Sneakerhead (STSH) episode. Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, takes viewers in and around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and reveals her favorite spots and impressive sneaker collection. “Sneakerheads can’t be categorized as one type of person, they are unique and inspiring individuals connected by their affinity for sneaker culture,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. "With every episode this project adds new twists to the world of collecting, varied demographics, geography and multi-generational stories, sure to inspire like-minded people who are passionate about sneakers. We are grateful to the characters who are willing to talk to us and share their personal journey.” “I started collecting when I was about 12 because my brother was a high school athlete and I was drawn to all the cool sneakers the players wore at his games,” said Rochelle Sullivan. “I was then determined to save my allowance to purchase cool sneakers. I have passed the passion along to my 10-year-old son, Weston, who has been wearing all types of sneakers since day one. I love to include him in my hunt for new releases, take him back-to-school sneaker shopping locally and to sneaker conventions.” In the new episode of Small-Town Sneakerhead, Sullivan and her son lead cameras around to visit some of her favorite eateries and spots in and around Lyman. The crew stops by Red Hill Hot Dogs, Tyger River Ballpark, Greenville Falls Park and Hibbett Greenville. Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of Sullivan’s favorite pairs in her collection include; Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan. “I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.” “As Nike celebrates 50 years of excellence, it is great seeing stories of the love of sneakers being handed down from generation to generation,” said Matt Halfhill, Founder and CEO, Nice Kicks. “Whether it be in big cities or in small towns, Nike is part of many people's journeys as sneakerheads.” The new STSH episode featuring Rochelle Sullivan launches today across digital channels and social platforms including; Hibbett.com, NiceKicks.com, Instagram, YouTube, Facebook and Twitter. About Small-Town Sneakerhead In 2020, Hibbett launched the Small-Town Sneakerhead project to provide sneakerheads from all walks of life the platform to share their personal sneaker narrative. Produced in partnership with Nike and Nice Kicks, the series highlights the evolving sneaker scene and enthusiasts from across the country. Hibbett has featured collectors from East Buffalo, NY, Cheyenne, WY, Hampton, VA, Cape Girardeau, MO, Murphy, TX, Hopkinsville, KY, Lafayette, LA and Lyman, South Carolina with more coming soon. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 19, 2022 10:03 AM Eastern Daylight Time

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Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline

Reserveage

Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.” As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within. In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired. “We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.” The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year. Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more. For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition. About Reserveage: Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram. Contact Details Powers PR Alex Wollman +1 914-588-0313 alex@powers-pr.com Company Website https://www.reserveage.com/

July 19, 2022 09:10 AM Eastern Daylight Time

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FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN HUNTSVILLE

Hibbett, Inc.

Hibbett | City Gear and New Balance host Cutz for Kids Back to School event at Hibbett & City Gear stores in Huntsville. Both stores located at 2250 Sparkman Drive, NW in Huntsville, welcome the public to stop by on Saturday, July 23rd between 12 noon and 4 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Huntsville Hibbett | City Gear Cutz For Kids event are two of 19 being held across the country kicking off the new school year and helping kids head back in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We put together this fun event with our generous partners at New Balance to support the neighborhood kids and motivate them to go back to school,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2022 10:03 AM Eastern Daylight Time

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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Spiceology and Chef Alvin Cailan are Officially Declaring it “Flavor SZN” with New Line Of Spice Blends

Spiceology

Spiceology, a chef-owned, chef-operated company and the fastest growing spice company in America, today announced a collaboration and new line of seasonings with Chef Alvin Cailan, host of The Burger Show, owner of Amboy Quality Meats and Delicious Burgers, author of Amboy: Recipes from The Filipino-American Dream, creator of Eggslut and now the force behind Umami Burger. The new collection, coined “Flavor SZN”, includes four ultra-versatile blends that bring Cailan’s sense for great comfort food to life. “Burgers are synonymous with Alvin, so working together on a burger-inspired line to level up the classics was a no brainer,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “It was important for both of us to keep these blends simple with recognizable ingredients that work well with all of your favorite foods. With just a few shakes or teaspoons of these blends, your menu favorites can become inspired, at-home staples.” Flavor SZN is minimalistic and nostalgic, with blends that emulate and elevate the simple everyday menu items like burgers, fries and chicken. But despite being minimalist, the blends are complex and all-purpose, intended to level up whatever you shake them on. “A good burger starts with good flavor,” said Chef Alvin Cailan who has traveled the country tasting burgers at the most classic burger spots. “But good flavor is an art. It was critical for me to create blends with Spiceology that bring everyone that good flavor, easily. The blends elevate everyday comfort food, and so we mean it when we say it’s Flavor SZN.” Combining Cailan’s Filipino roots and upbringing in California, his idea of flavor falls somewhere in between the two and beyond: Burger SZN ($14.95) - Start any burger (or really anything) with this solid foundation of salt, pepper and garlic and Cailan’s personal level up touch of ground Mexican oregano. This super savory blend brings dishes to life, including burgers, cauliflower steak, potatoes, pasta, rice dishes and hearty vegetables. Fries SZN ($14.95) - This blend brings side-dishes to the center of the plate. With salt, pepper, garlic, cayenne and a touch of sugar at its core, this blend has sweet and savory scents and leveled up flavor from celery salt. Besides fries, this blend elevates shrimp, edamame, sweet potatoes and nuts. Chicken SZN ($14.95) - Inspired by the flavors of Filipino street chicken, this blend is pungent in the best way possible. The slightly nutty, sweet and peppery taste of this blend comes from Annatto seed, an ingredient often in Filipino cooking. Try it on chicken, noodle soups, bok choy, pork and in dressings. Everything SZN ($14.95) - Paying homage to Cailan’s Filipino roots, this seaweed and mushroom-based all-purpose blend hits all 5 core tastes (sweet, sour, salty, bitter, and umami). Try it on burgers, mushrooms, soups, noodles and fish. The blends are available in 9 oz. jars and as a 4-pack giftable or sample pack. For more information on the partnership and the blends, visit Spiceology.com/collaborations/alvin-cailan. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America, who set out on a mission from day one to eliminate dull flavor. The chef-owned and operated, one-stop spice shop offers innovative signature blends and over 300 fresh small-batch ground spices, herbs, chiles, salts, confections, fruit and vegetable powders, and modernist cooking ingredients. By bringing both staple and unique flavor to leading restaurants and directly to your home kitchen, Spiceology aims to change how its community adds flavor to their food, for good. The brand is sold direct to consumers and chefs across the U.S. and Canada, with customers as far-reaching as Australia and Dubai. For more information or to place an order, visit www.spiceology.com or follow us on Facebook and Instagram. For recipe inspiration, visit here. ABOUT ALVIN CAILAN Chef Alvin Cailan's career spans a multitude of successes. He has risen to become arguably the most high-profile chefs in America's Filipino food movement. He began his career expanding his craft in the kitchens of Michelin starred chefs Matt Lightner and David Lefebre. Following, Cailan garnered national acclaim for the Eggslut food concept which has successfully expanded to national and international locations. In the beginning of 2020, Chef Cailan opened Amboy Quality Meats & Delicious Burgers, the in-demand Los Angeles burger shop that quickly amassed a loyal customer following and in 2021 he became the name and face of international burger chain Umami Burger. Throughout his career, Cailan has focused on quality and taste to ensure the best experience for his customers. His flare for making great comfort food led to his role as host of The Burger Show which airs on YouTube and Hulu reaching a dedicated audience of food and burger lovers around the world. Alvin can be found on Instagram and at alvincailan.com. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

July 08, 2022 08:00 AM Eastern Daylight Time

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