AAVRANI, Mission-Driven Ayurvedic Beauty Brand, Secures Series A Funding The brand raised $7 million in funding led by Skara Ventures
New York, NY
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June 09, 2022 10:00 AM Eastern Daylight Time
AAVRANI, a pioneer in Indian-inspired beauty and modern Ayurveda, raised $7 million Series A funding. The holistic beauty brand plans to further its mission, bringing Ayurveda to the forefront of the Global Beauty Industry through both education and product expansion.
“When I started AAVRANI in 2018, the average US consumer hadn’t yet caught on to the concept of the Indian Beauty approach, and many investors didn’t see the value. Now, my mission around sharing Ayurvedic Beauty with the world is clear. I am honored and humbled to be a part of this shift in perspective, as AAVRANI continues to propel Indian Beauty to the global stage,” says Rooshy Roy, AAVRANI Co-Founder and CEO.
This round of fundraising is the third and largest for AAVRANI, following a $2 million seed round in 2021. After a brand refresh in 2020, AAVRANI has experienced annual sales growth of 400-percent, with product demand regularly exceeding projections and selling out.
“AAVRANI is a natural fit for us because we focus on backing exceptional South Asian founders and South Asian-focused brands. We believe in the AAVRANI mission and look forward to being part of this next phase.” says Joey Mullick of Skara Ventures.
Challenging quick-fix beauty solutions, AAVRANI bridges the gap between beauty and wellness by uniting ancient Indian wellness rituals with modern science. The chemical-free products embody the duality of Roy’s personal lived experiences as a first-generation American: uniting scientifically-proven, ready-to-use formulas with generations of Indian beauty secrets.
Each product is intentionally crafted, starting with ancient Ayurvedic ingredients and generational knowledge. AAVRANI’s team of R&D chemists then elevate each formula by harnessing modern science and clinical trials. The rigorous hands-on process delivers Ayurveda in a way that allows India’s time-honored traditions to be compatible with more modern lifestyles in an authentic way.
“We are focused on brand growth and expansion, but my main goal is to shift the consumer mindset from quick fixes to daily rituals. That’s the real difference between Ayurvedic wisdom and the Beauty Industry that we’ve come to know. Ultimately, Beauty is embedded in the choices we make and rituals we practice every day—it’s the sum of those rituals over a lifetime. AAVRANI encourages us to practice these rituals, so we will never promise a miracle in a jar. We want to celebrate and empower our community to feel beautiful as they’re intended to be, without unrealistic pressures or expectations,” adds Roy.
AAVRANI has evolved as both a leading clean skincare brand and a mission-based Ayurvedic beauty brand. Continuing this growth, the brand plans to increase both distribution and production while building their internal team. Breaking into new categories can be expected over the next year, with an expanding product pipeline.
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About AAVRANI: AAVRANI is the Ayurvedic beauty brand solving common skin concerns with chemical-free formulas that are scientifically proven to work. Developed by Rooshy Roy as a way to share ancient Indian beauty secrets with the world, AAVRANI is centered around centuries’ old beauty traditions (Ayurveda), generational knowledge, and modern science.
The products, rooted in self-care, form a skincare ritual. Offering a holistic approach, each product has an optional 5-minute practice for optimal skin health, which evokes its inner glow. Safe for all skin types, including those with sensitivities and women who are pregnant or nursing, all products are made without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or animal cruelty.
Contact Details
AAVRANI
Roxanne Ierino Ricketts
Company Website
