BELLAMI’s Partnership with Brand Ambassador Eric Vaughn Just Got Sweeter With NEW Multi-Dimensional Hair Extensions
New York, New York
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October 07, 2024 08:04 AM Eastern Daylight Time
BELLAMI, the #1 hair extension brand, globally, takes its partnership with renowned Brand Ambassador Eric Vaughn to the next level with the highly anticipated re-launch of the BELLAMI x Eric Vaughn Collection, which debuts today after its unveiling at BELLAMI’s Las Vegas Showcase.
“BELLAMI has always been a brand I can trust. Not only does the BELLAMI name mean hair of unparalleled quality, but the brand has always believed in my vision and helped bring it to life,” says Vaughn. “Together, we’ve created a collection with rich dimensionality so that we, as stylists, have more versatility behind the chair. This collection is meant to make our lives easier, while giving us the inspiration and tools to create a more refined, elegant vibe full of depth for our clients.”
BELLAMI x Eric Vaughn features ten pre-blended, multi-tone shades, each with up to four warm, neutral and cool tones. The ready-to-use collection reduces prep-time and increases styling efficiency and is available across Flex Weft, Tape-In, and K-Tip methods for a customizable approach. Its diverse and complex shade range enables stylists to impart high style with natural movement, seamlessly.
Vaughn’s deep-rooted history with BELLAMI resulted in his first collection with the brand in 2022, which is now part of the best-selling shades within the BELLAMI portfolio. With new additional and reimagined classics including Smoked Ice, Caramel Sticky Buns, Cinnamon Twist and Cookie Dough, the BELLAMI portfolio is even richer in ‘flavor’.
“Supporting our hair stylist community is essential in everything we do,” says Mary Burns. “They inspire us to challenge ourselves. With Eric as our long-term brand ambassador, we are excited to bring these highly complex blends to market and continue to grow the BELLAMI brand through innovation.”
ABOUT BELLAMI
Founded in 2012, BELLAMI is the world's #1 hair extension brand with the broadest color assortment and range of luxurious, full-cuticle 100% Human Remy hair in the industry. With complete control over their ethical sourcing, manufacturing and quality processes, BELLAMI ensures sustainability and high-performance. BELLAMI’s products for consumers and salon professionals include clip-in extensions and the four pro hair extension methods - sew-in wefts, tape-ins, keratin tips, and individual tips. BELLAMI products are available at BELLAMIHair.com and BELLAMI Beauty Bars across the US. BELLAMI is headquartered in Los Angeles, California.
ABOUT BEAUTY INDUSTRY GROUP
Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT.
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Rell Marketing & Communications
Linsey Tilbor Rubin
+1 732-991-5294
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