Buyer Beware: Don't Let Counterfeit Goods Ruin Your Holidays U.S. Chamber of Commerce conducts nationwide media tour featuring Kasie Brill, Vice President of Brand Protection & Strategic Initiatives, discussing the launch of the Shop Smart campaign.
New York, NY
|
November 23, 2020 11:00 AM Eastern Standard Time
Counterfeit goods are a problem all year long, but demand for gifts, household products, virtual learning items, and even health products, means the holiday season is an especially busy time for crooks.
Counterfeit products cost the global economy over $500 billion dollars a year. Ahead of the holiday shopping season, the U.S. Chamber of Commerce’s Global Innovation Policy Center is raising awareness with consumers about the dangers of counterfeit goods and how to avoid falling for scams.
Because of the global pandemic and shifts in shopping habits more consumers than ever will be looking for a good deal online, and with that, the likelihood of coming across counterfeit items increases.
Kasie Brill, Vice President of Brand Protection & Strategic Initiatives at the U.S. Chamber of Commerce conducted a nationwide media tour in conjunction with YourUpdateTV and D S Simon Media to discuss:
- How big of a problem the sale of counterfeit goods is in the U.S.
- Why the current Covid-19 pandemic is increasing the number and sale of counterfeit goods
- Details on why health products are also susceptible to counterfeiting
- How the U.S. consumer can protect themselves against buying counterfeit goods
About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.
Media Contact:
Michael O’Donnell
D S Simon Media
212-736-2727
