#CincoForGood This Cinco de Mayo, Corona beer launches #CincoForGood, partners with renowned Chefs Rick Martinez and Sohla El-Waylly
New York, NY
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May 04, 2021 01:00 PM Eastern Daylight Time
Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings
This Cinco de Mayo, Corona beer - a brand that’s synonymous with the holiday - invites consumers to celebrate by encouraging them to dine in or order food from their favorite local restaurants through an initiative called #CincoForGood. To celebrate the program, Corona beer teamed up with renowned Chefs Rick Martinez and Sohla El-Waylly who have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, the duo will participate in an interactive Instagram Live on May 5 at Noon PT where fans can join them for an interactive lunch, celebrate #CincoForGood and provide support for the long-term recovery of the restaurant industry.
A video accompanying this announcement is available at: https://youtu.be/EEnMIg4lMlg
As part of this effort, Corona is donating an additional $1 million this year to the National Restaurant Association Educational Foundation (NRAEF – the non-profit arm of the National Restaurant Association), which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds.
In addition to the #CincoForGood Instagram Live with Rick and Sohla on Cinco de Mayo, revelers of legal drinking age can join the celebration early by following @CoronaUSA on Instagram or visiting CoronaUSA.com where they can:
- Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation
- In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5
- Shop the Corona Cinco merchandise collection
- Explore tasty taco and drink recipe pairings
The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. For more information, visit CoronaUSA.com, and refresh your perspective @CoronaUSA on Instagram and Facebook and @CoronaExtraUSA on Twitter.
As always, Corona encourages consumers 21 and older to enjoy its products and relax responsibly.
About Rick Martinez:
Rick Martinez is a cook, writer and pit master with a deep love of Mexican culture and cuisine. Formerly a Senior Food Editor at Bon Appetit and host of a City Guide video series on Mexico City, Rick spends as much time as possible eating his way around Mexico. Originally from Austin, Texas where he learned the art of smoking briskets, he currently lives in New York dreaming of Tacos.
About Sohla El-Waylly:
Sohla El-Waylly can currently be seen starring in The HISTORY® Channel’s online series Ancient Recipes with Sohla. In addition, she is currently one of the first-ever Resident Experts for Food52 with Off Script with Sohla - her curated monthly online column and video series and is a contributor to The New York Times Cooking vertical. Recently, Sohla was included in the TIME100 Next list, highlighted as one of the emerging leaders who are shaping our future. She concluded her YouTube special Stump Sohla, which was featured on the Babish Culinary Universe (which holds an audience of 8 million subscribers). Sohla notably rose to prominence from her integral role on the Bon Appetit “Test Kitchen” YouTube channel. She was a strategically-placed expert who appeared to offer informed opinions and suggestions about cooking and baking experiments that were on the verge of either going right or wrong. Sohla currently resides in New York with her husband Hisham, their cat Lucifer and two dogs, Clementine and Vito.
About the Corona Brand Family:
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.
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