CITY GEAR DROPS PART ONE OF LATEST 'FRESH OFF THE BLOCK' ST. LOUIS FEATURING BOTH A RAPPER & FILMMAKER #FOTB #CityGear #StLouis
Birmingham, AL
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April 20, 2023 01:05 PM Eastern Daylight Time
Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced a new two-part episode of City Gear Fresh Off The Block (FOTB), featuring two men from St. Louis, Missouri. Part one of the episode launches today and part two drops on May 4, 2023 and both will be viewable on You Tube at @CityGearOfficial.
The FOTB series first launched in the fall of 2022 to spotlight the stories and lifestyles of sneaker fashion enthusiasts from urban cities across America. The newest FOTB episode introduces viewers to St Louis locals Muhammad Austin, @Mvstermind, rapper, producer and creator of “Mvstercamp" and Drew Brown, @thefilmlord, a digital photographer and cinematographer. Both share their love of St. Louis culture, food and music and how this city has influenced them, their careers and their style.
“It’s been fun to bring our Fresh Off The Block project to life with our partners at Nike to emphasize the fashion lifestyle influence of culturally-rich cities like St. Louis,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “St. Louis has a great mix of both southern and midwestern culture and as we see through the lens of Muhammad and Drew, there is an abundance of inspiration and creativity there.”
The FOTB crew followed and filmed both Austin and Brown in their hometown and visited some favorite places. In part one, 32 year-old rapper, Muhammad “Mvstermind” Austin takes the crew around to a couple of his favorite dining spots Lefty’s Fried Rice and Seoul Taco. “Man, when I’m not out there soaking up the culture in the city, you can usually find me out in nature, taking in the sights and sounds that St. Louis has to offer, like picnicking in Tower Grove Park with my fam, hiking through the nearby state parks and just strolling through Forest Park and letting my mind unwind. I remember when I was a kid, my dad taking me to City Gear, trying on shoes and picking the perfect outfit for the first day of school. To this day, whenever I go to the City Gear store, I can’t help but feel a little nostalgic for those simpler times. If I were to describe the music I create, it’s a reflection of everything I love and everything in my past that’s led me to be my city’s hometown hero.”
Austin talks fashion and says St. Louis weather is unpredictable and comfort is key, so he is ready for anything when it comes to his wardrobe. “I’m talking about layering up, mixing and matching pieces so I can add or remove them as needed to stay comfy and look fresh at the same time. Yo, when it comes to sneakers, I need em to pop like fireworks on the Fourth of July. Give me colors that scream out to the world like neon orange. A bold pair of kicks can elevate my whole mood and energy. But that’s just the start, cause I need my sneakers to have some real intention behind em. I ain’t talking about just looking good, I need a story, a purpose, a reason for existing. Whether it’s a collab that brings together two worlds or a shoe that’s made with the planet in mind, I wanna know what’s going on behind the scenes. At the end of the day, sneakers ain’t just shoes to me, they’re a whole vibe, a way to show the world who I am and what I’m about. And when I find a pair that’s got the color, the intention and the innovation all in one, I’m rockin em.”
Drew Brown @thefilmlord, 27, has a bachelor’s degree in digital film and video production and is usually on the go, filming projects on location. Since his father gave him his first video camera in high school, Brown has made a career in cinematography and has filmed hundreds of documentaries, music videos and commercials all over the country and is currently on tour with St. Louis born performer Smino. Brown takes the FOTB crew around St. Louis to visit his favorite stylists at The Chop Shop and then to Bus Loop Burgers for his favorite burgers, fries and shakes. They visit The Show Me League, where he played youth basketball and learned life skills both on and off the basketball court. “St. Louis is a melting pot of the United States because we have so many different cultures here.”
“St. Louis influenced the way I dress because I have to be comfortable but also have my own unique style,” said Brown. “No one wants to dress like another here, so we venture off and find our own personal style, which sets a tone for our personality. In St. Louis we get fly for every occasion, it’s just how we show who we truly are and how original we are. What drives me to a pair of shoes is the story behind the shoe and how comfortable it can be because as a filmmaker I must be comfortable while carrying heavy cameras and while moving around the city. Three things a shoe must have for me are style, comfort and a colorway to match a high percentage of my wardrobe.”
Part one of FOTB debuts today with the second part launching on May 4th and both can be viewed across multiple social platforms and @CityGearOfficial on You Tube.
About Hibbett, Inc.
Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1133 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter.
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