Claravine Launches DV360 Connector to Streamline Digital Media Campaigns Integration enhances compliance, reducing costly errors and facilitating faster, more reliable attribution and optimizations
Lehi, UT
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August 08, 2024 09:00 AM Eastern Daylight Time
Claravine, The Data Standards Company, today announced the launch of its new connector for Google Display & Video 360 (DV360). With inbound and outbound capabilities to audit, enrich, and correct DV360 metadata, the integration automates steps and reduces errors for improved marketing data compliance and decisions.
DV360’s established platform enables enterprise marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. As part of the Google Marketing Platform, DV360 integrates with many of Google’s tools and has exclusive access to YouTube inventory. This connector adds to a suite of Claravine connectors with Google, which include Google Campaign Manager 360, Google Ads, and Google Cloud Storage.
With Claravine, brands and agencies now have the ability to instantly validate and enrich their marketing metadata across advertisers, campaigns, IOs, creatives, and more data types, maximizing the opportunity for optimizations and minimizing costly mistakes.
The Claravine DV360 connector offers a number of key features, including:
Connected Accounts: Securely save one or more API access credentials for easy use;
Integration Filters: Apply one or more filters to target only relevant data to sync;
Inbound Field Mapping: Specify what data to synchronize and where to store it in a template;
Outbound Field Mapping: Write-back corrections to naming conventions in bulk;
Automated Sync Schedule: Automatic refreshes of data 3x daily, minimizing manual steps.
“We're excited to present our clients with this important DV360 integration," said Chris Comstock, Chief Product Officer, Claravine. "Most brands and agencies rely on manual, time- and people-intensive methods to prevent costly mistakes. But with this connector, customers can boost compliance across their DV360 data, saving time and reducing errors. Not only does this enable more confident attribution and optimizations, but the enhanced data quality enables cross-channel comparisons, empowering marketers to make strategic decisions with confidence."
DV360 is the latest addition to Claravine’s growing portfolio of connectors that centrally manage and improve the integrity of metadata across media and ad ops, campaign tracking, and content and creative. Recent connector releases with Snapchat Ads Manager and TikTok Ads Manager enhance bi-directional capabilities, complementing existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager.
About Claravine
Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. To become a Claravine partner, please click here.
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