Comcast Partners with Legendary Mexican Rock Band EL TRI to Provide Sign Language Interpretation for the First Time at Upcoming Music in the Park Concert Deaf Concertgoers Can Enjoy the Musical Performance at Plaza de Cesar Chavez on June 22 in San Jose
San Jose
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June 20, 2024 09:00 AM Pacific Daylight Time
Comcast has partnered with legendary Mexican rock band, EL TRI to provide sign language interpretation for their June 22 Music in the Park performance at Plaza de Cesar Chavez in San Jose. This marks the first time that EL TRI, whose lyrics are in Spanish, will perform with sign language interpreters to provide greater accessibility to deaf and hard-of-hearing, fans.
Comcast recently announced the availability of live American Sign Language (ASL) interpreting services at eight Bay Area Xfinity Store locations. Customers who need ASL support can visit any of the eight Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD).
EL TRI, one of Latin America's most iconic rock bands, will perform as part of San Jose’s popular Music in the Park summer concert series. The addition of ASL interpreters underscores Comcast’s dedication to accessibility and community engagement.
"We are thrilled to be part of this wonderful initiative," said Alex Lora, lead singer of EL TRI. "Music is a universal language, and it’s important that everyone, regardless of their hearing ability, can share in the experience and energy of our live performances. We can’t wait to rock out with all our fans in San Jose!"
In addition to the interpreting services at the concert and in its stores, Comcast recently announced $60,000 in grants to three community partners: San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to deaf and hard-of-hearing students, families, seniors, and community members.
The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training.
Continuing Comcast’s ongoing commitment to diversity, equity, inclusion and accessibility, this event, in collaboration with Pro Bono ASL, aims to make the EL TRI concert more inclusive for the deaf and the hard-of-hearing.
“This historical event is meaningful because these interpreters are trilingual. They know Spanish, English and American Sign Language which is creating inclusivity within the Latino deaf community which often tends to be left behind,” said Rorri Burton, Founder and Director of Pro Bono ASL, an organization that specializes in bringing immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural ASL interpreters to concerts, festivals and events across the U.S. “We are grateful to Comcast for demonstrating inclusivity and commitment to the Latino deaf community.”
In addition to interpreting the iconic lyrics of EL TRI to fans at the concert, interpreters from Pro Bono ASL will translate the announcers of the traditional Lucha Libre matches that Music in the Park will offer as entertainment to attendees before the concert. The matches will feature local wrestlers such as "El Gladiador del aire” El Viento and "Rey de las pesadillas” El Cucuy.
Music in the Park details:
• Date: Saturday, June 22, 2024
• Time: Doors open at 4:00 PM
• Location: Plaza de Cesar Chavez, San Jose, CA
• Special Feature: ASL interpretation provided by Pro Bono ASL, sponsored by Comcast
About Pro Bono ASL
Pro Bono ASL prioritizes ASL access via culturally qualified interpreters. We work with Deaf, hearing and Deaf-parented sign language interpreters; those who are immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural. Representation is vital, and so are the nuances of culture that impact language. Pro Bono treasures the unique intersectionalities that make our interpreters the perfect fit for the spectrum of members in the Deaf community. As our name, "pro bono" indicates, we work "for the good" of the community.
About Comcast’s Accessibility Program
For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.
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