CORRECTING AND REPLACING: SwingJuice.com accelerates expansion with MLB Players, Inc. licensing agreement
Pawtucket, Rhode Island
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April 08, 2021 04:05 PM Eastern Daylight Time
SwingJuice.com, a lifestyle clothing and apparel brand, has reached an agreement with MLB Players, Inc. (MLBPI) to create a custom line of lifestyle clothing inspired by the vibrant personalities of some of baseball’s most popular Players.
“We could not be more pumped-up about this partnership,” said Jon Mason, Creative Director at SwingJuice. “We began as a golf-inspired clothing brand but soon realized our passion for sports extended far beyond the fairway. When we spoke with MLBPI, we were instantly energized and we couldn’t wait to express our creativity and passion to baseball fans everywhere.”
SwingJuice MLBPI apparel collection launched Opening Day of the MLB season, April 1 and is now available at swingjuice.com and other SwingJuice retail partner locations. SwingJuice and MLBPI will work collaboratively to design and promote this unique collection.
“We are excited about the SwingJuice partnership. They have established themselves as a prominent lifestyle brand,” said Evan Kaplan, Managing Director of MLB Players, Inc. “I’m looking forward to seeing their vision for showcasing the personalities and styles of our Players.”
“We intend to bring the same fire into our MLB Players collection that our long-standing golf community has enjoyed for nearly a decade,” says SwingJuice CEO Steve “Dakota” Happas. “While our brand continues to expand in exciting new directions, we will always remain focused on designing great gear that will turn heads and create conversation.”
ABOUT SWINGJUICE
SwingJuice began as a golf-inspired clothing and apparel brand that trailblazed the philosophy that molds were made to be broken and that clothing should be a conversation-starter. SwingJuice apparel allows consumers to display their passion for sports in a more fun, unique and approachable way.
SwingJuice is also a community – established through the love of golf and expanded through the passion for all sports. The staff at SwingJuice are sports junkies just like the consumers they serve and they are always dreaming up new ways to bring unique personality to the products they design.
For more information, please visit www.swingjuice.com.
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About MLB Players, Inc.
MLB Players, Inc. is the for-profit corporate subsidiary of the Players Association. It is charged with managing all commercial activities of the organization. At the core of MLBPI’s business today, it brings to market products and services featuring the publicity rights (name/image/likeness) of our Players. MLBPI grants these rights to its 100+ partners all over the world when more than two Players are featured. MLBPI negotiates agreements with companies to ensure Player-licensed products are part of the suite of baseball-related items fans want - when and where they want them.
