Doceree bolsters strategy building efforts with latest appointment as company seeks all-round global growth Ropes in Kate Miller as Executive Vice President, Strategy
PARSIPPANY, New Jersey
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July 24, 2023 07:33 AM Eastern Daylight Time
Doceree, a leading global platform building solutions for healthcare professionals (HCPs) through programmatic messaging with proprietary data tools, today announced appointment of Kate Miller as Executive Vice President- Strategy in its bid to give the company a strategic uplift across functions and markets, and strengthen its presence in the pharma messaging space, globally.
Kate will be responsible for driving key company and functional level strategies to ensure long term growth for Doceree. The appointment comes at a time when the company is aiming to launch some critical industry-first products and features on both supply and demand side that will have immense potential to change the face of current programmatic messaging landscape.
An accomplished digital transformation leader with 25 years of experience in shaping digital marketing and digital innovation strategies and solutions for the life sciences industry, with the goal of enabling quantifiable business impact and meaningful customer value, Kate is passionate about translating innovative solutions and concepts into commercially viable strategies with demonstrated impact and repeatable learnings.
“Doceree has expanded in terms of both markets and products to suit the unique needs of category stakeholders across various markets. At this stage of growth, we require sharp business and brand-focused strategies that could catapult our brand value in the industry,” said Harshit Jain MD, Founder & Global CEO, Doceree. “We are excited to onboard Kate at a time when she can with her expertise and experience direct us to embrace meaningful changes that can positively impact our business and growth. We look forward to seeing her implement industry-focused learnings to strategic initiatives here and shape Doceree’s future growth trajectory.”
Prior to joining Doceree, Kate served as Chief Strategy Officer at Evolution Road, a leading digital marketing and innovation strategic consultancy. She also held roles as Practice Leader and Vice President of Innovation Commercialization. Earlier in her career, Kate worked for Cadient Group (now Cognizant) and Harte-Hanks Interactive, providing digital strategic planning services to pharmaceutical clients.
“When I decided it was time to transition from Evolution Road after 15 fantastic years, I wanted to focus my exploration on maturing start-ups in the industry. My professional passion is helping organizations meet strategic objectives that unlock long-term growth,” said Kate Miller. “I was very impressed with Doceree's tremendous growth over the past 3 years, and with the vision, energy and passion that Harshit and his leadership team have for building new solutions to meet the needs of healthcare providers. I am excited to work with, learn from and solve new challenges with this awesome and dynamic team.”
About Doceree
Doceree is a global platform building unprecedented solutions for HCP programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to physicians and transparent marketing campaign metrics at scale. To learn more, please visit https://doceree.com/
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Priyanka Bhasin
+91 78387 03702
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