EOS Labs Hires Trust Relations as Agency of Record to Pilot its Branding and PR Initiatives Utility management software company leverages Trust Relation’s recently expanded branding services to support its nationwide launch

Rapidly-expanding, challenger public relations agency, Trust Relations, today announced a partnership with EOS Labs to spearhead a comprehensive branding, email marketing and media relations campaign. A utility management software and services company, EOS Labs will benefit from Trust Relations’ ability to simplify complex service offerings and make them both accessible and compelling, while also honing in on the company’s brand vision.



Empowering smarter and faster utility management decisions, EOS Labs’ innovative solution delivers actionable insights for building managers to help them reduce energy waste and better manage utility operations. The company’s proprietary Utility Financial Intelligence (UFIQ™) system saves building managers time by automating the analysis of metered data to show how energy waste could impact their bottom line—before it shows up on their next utility bill.



EOS Labs attributes its decision to partner with Trust Relations to the agency’s nimble and scalable “dream team” approach, which allows the firm to achieve both publicity and creative branding needs with one cohesive team. With the capacity to add and subtract team members as clients’ needs change, Trust Relations can easily accommodate growth and quickly adapt to the company’s changing objectives.



“We needed an agency that could do it all and do it well. We’re at an exciting moment at EOS Labs where we needed a team that could help us anchor our vision in words and communicate it to our target markets,” said Sal Alhelo, founder and CEO of EOS Labs. “Trust Relations uses a unique staffing structure that feels like a genuine extension of our own team, and the value they provide is unmatched”



Trust Relations conducted a SWOT analysis for EOS Labs, developed the company’s brand messaging and website, created its marketing collateral materials and is overseeing its email marketing campaign. Next, the agency will execute a robust public relations campaign targeting key verticals including banking, education, healthcare, hospitality, retail and more.



“Our team thrives on working with companies like EOS Labs who have created a great new solution that will truly improve the lives of those it serves—in this case, facility managers,” said April White, president and founder of Trust Relations. “We were excited to help EOS Labs develop its brand positioning and presence from the ground up, and now we are looking forward to launching the company to the world, in a highly strategic media relations campaign. This work has gone above and beyond the typical PR sphere and shows that our team has genuinely creative grit and depth.”



About Trust Relations

Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications that focuses on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/.



About EOS Labs

EOS Labs is an energy management platform that leverages proprietary AI and deep learning capabilities to analyze utility data, define the anomalies wasting energy, connects users with an expert who can recommend a plan to remove them, and then verify savings in real dollars. EOS Labs’ process-driven team is dedicated to helping organizations eliminate energy waste without costly building upgrades. Customers utilizing EOS Labs’ solution maximize the use of utility and metering data and benefit from actionable financial intelligence with the flexibility and agility to pivot strategies for a positive and lasting effect on a company’s bottom line. Learn more at https://energyeos.com/.