Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline
BOCA RATON, FL
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July 19, 2022 09:10 AM Eastern Daylight Time
Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life.
“Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.”
As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within.
In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired.
“We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.”
The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year.
Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more.
For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition.
About Reserveage:
Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram.
Contact Details
Powers PR
Alex Wollman
+1 914-588-0313
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