Getting a Safer Haircut During the Pandemic Support Your Stylist on Small Business Saturday with The Back In Style Campaign. Media tour with Tabatha Coffey brings awareness to the struggles of salons impacted by the COVID-19 pandemic.

Innovation has been key to survival for small businesses in 2020. The coronavirus has caused sweeping changes to business practices, while bringing phrases like “contactless” or “socially distanced” into everyday vernacular.



But for hair stylists at salons there is no way to provide their service in a virtual world. From the onset of the pandemic, salons have faced multiple shutdowns due to changes in local health orders.



It’s been a long difficult road for salon owners, stylists, and customers who rely on them for haircuts, color, and the salon experience. Now we need to get our salons back on their feet. The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level.



This month, L’Oréal Professionnel Products Division, with brands including L’Oréal Professionnel, MATRIX, Biolage, Redken, Pureology, Kerastase, Mizani, Baxter of California, and Pulp Riot, is excited to launch a new campaign called “Back In Style”, aimed at bringing awareness to the struggles of salons impacted by the COVID-19 pandemic while empowering their owners and stylists. Timed to Small Business Saturday, the goal is to bring clients back into the salon and return to style.



It has been a long difficult road for everyone in the salon industry, but they are coming back. Now it is time to get the nation’s salons back on their feet. The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level.



During a nationwide media tour in partnership with D S Simon Media and YourUpdate TV, MATRIX Global Business Ambassador, salon owner and TV personality Tabatha Coffey shared the latest salon recommended safety protocols to put clients’ minds at ease, and salon services and styles for minimizing time in the salon chair while maximizing the time between appointments.



To learn more about the Back In Style campaign, visit https://www.hair.com/back-in-style.html



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