Latinx Newswire Rebrands as Noticias Newswire, Announces Major Expansion of Hispanic Press Release Guaranteed Media Placements Network

As part of a major expansion of its guaranteed press release media placements network, U.S. Hispanic press release distribution service Latinx Newswire announced today that it has rebranded as Noticias Newswire effective immediately.

Through a series of strategic partnerships and media alliances, the new Noticias Newswire now offers clients more than 180 U.S. Hispanic guaranteed website placements with every press release distribution, a number that now makes its guaranteed placements network the largest in the U.S. Hispanic Marketplace in terms of the number of media outlets.

In addition to its Hispanic guaranteed placements, Noticias Newswire offers 232 General Market media placements on websites such as Google News, Yahoo! Finance, AOL, MarketWatch and Associated Press. This brings Noticias Newswire’s combined media and influencer reach to 412 placements with every national distribution.

The massive expansion of the nation’s only Latino-owned and operated Hispanic wire service to Noticias — a Spanish word meaning ‘News’ – coincides with a rebranding that includes a new website, logo and icon symbolizing Latino unity, growth and success.

“For PR professionals, marketers, small businesses and organizations trying to reach U.S. Hispanic media and influencers for coverage of their announcements, traditional wire services haven’t offered them strong Hispanic reach, cost-effectiveness or a nuanced understanding of the market,” said Noticias Newswire CEO Bill Gato. “Noticias Newswire’s laser-focused dedication to the Hispanic market, our new guaranteed placement partnerships and our embrace of affordable multimedia make it a powerful, incomparable value platform for greater visibility.”

Noticias Newswire’s new and improved guaranteed placement media partner network — websites and digital communities that automatically post Noticias Newswire’s client press releases – includes Miami’s Diario Las Americas, El Latino San Diego, Latin Life Denver and El Mundo Boston.

In January, Noticias Newswire launched an exclusive partnership with the leading Hispanic automotive journalist, Enrique Kogan, and his network of 102 automotive, travel, women and state-focused websites including Puros Autos, Puros Viajes, Ellas al Volante, Auto News Wire and Miami al Mundo. The partnership includes co-management of content on Kogan’s network and exclusive newswire distribution of his premier automotive news and reviews.

“This is a strategic alliance that will strengthen the quality and distribution of content to Hispanic media in the United States,” Kogan said.

In August, Noticias Newswire partnered with LunaSol Media and their network of Hispanic communities and websites including Latina MeetUp, MiraClick, HispanicYa, Danay and AMIGOS. This month, Noticias Newswire added six new website placement partners including LatinaStyle Magazine, Latina Cool, El Hispano News, Wehpa, La Nota Latina and Raised by Latinos. For a complete list of Noticias Newswire’s latest Guaranteed Visibility Network, click here.

“We have steadily increased our news feeds on dozens of Hispanic and General Market media and influencer websites,” said Noticias Newswire COO Jersain “Jay” Cruz. “Our aim is to have the premier Hispanic guaranteed placement network to empower PR pros and marketers to increase the visibility of their announcements to the largest minority demographic in the United States.”

Co-founded in 2013 by Hispanic public relations and media industry entrepreneurs Manny Ruiz, Katherine Johnson-Gunn and Cristy Clavijo-Kish, Noticias Newswire pioneered the concept of zero text “overage” charges, a common practice by large wire services of charging for the word count of a press release. Noticias Newswire also pioneered the concept of including multiple images and videos within a press release at no additional cost. With additional images and videos, press releases appear more attractive and garner more coverage.

Noticias Newswire will also continue its strategic partnerships with leading general market press release wire services GlobeNewswire and NewsDirect, and with leading Hispanic SEO and marketing firm, Hispanic Market Advisors.

Ruiz and Clavijo-Kish had previously launched Hispanic PR Wire — the first major U.S. Hispanic press release distribution service — and later sold it to PR Newswire. Ruiz recently launched Brilla Media, a Latino branded media and entertainment company; Clavijo-Kish launched Talento Unlimited, a boutique consultancy that represents key Latino / multicultural influencers and small events to build partnerships with brands; and Johnson Gunn founded INFLUENSER, a digital media company. All three co-founders remain shareholders of Noticias Newswire, along with new majority shareholder, Maribel Pizá, a prominent South Florida immigration attorney.

Noticias Newswire offers clients superior value by providing corporate, agency, government and public affairs clients unparalleled reach and distribution to U.S. Hispanic and Puerto Rico media and social media outlets. The wire service offers budget rates for multimedia distributions — press releases that can include photos, videos, website previews and even electronic press kits.