Locality Appoints Michael Mayer as Chief Product Officer Mayer to lead the development of the company’s converged go-to-market strategy across local broadcast and streaming
New York, NY
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July 26, 2023 09:07 AM Eastern Daylight Time
Locality, the industry’s preeminent local television solutions provider, today announces the appointment of Michael Mayer as Chief Product Officer. Mayer brings 25+ years experience in building ad platforms and in driving the industry forward through his work in streaming, broadcast, and cable to his new role. He will report to Keith Kazerman, President of Streaming and Ann Hailer, President of Broadcast at Locality.
Mayer joins Locality following his involvement as a founding member of the leadership team at Peacock, where he helped form the team and launch the product, steering NBCU into streaming. Prior to this role, Mayer spent seven years within NBCU Ad Sales, building the Ad Sales Platform which unified media selling across broadcast and digital platforms. Throughout his 25+ year career, Mayer has proven himself to be a leader in helping organizations transform and succeed. Mayer's experience will be instrumental in reshaping the ways Locality enables brands to form meaningful connections with local audiences at scale.
“Here at Locality, we are dedicated to increasing collaboration across broadcast and streaming” said Kazerman. “Mike’s expertise in building teams, streamlining processes, and delivering innovative solutions will help deliver transformative results, meet our customers' evolving needs, and ultimately drive more dollars to local video. His strong relationships with leading industry partners, and systems experience to know where to build and where to buy will be key in Locality’s continued growth.”
"We believe in empowering our team with the best talent, and Michael Mayer's addition reinforces this commitment. With his vast experience in building ad platforms and transforming organizations, we look forward to his leadership in shaping a game-changing go-to-market strategy for local television. We are actively investing in product and technology to build a converged future, and Michael's appointment aligns with this mission,” said Hailer.
“I’m thrilled to be joining the Locality team to lead on product strategy, innovation, and development,” said Mayer. “I believe in Locality’s goal of creating seamless processes between broadcast and streaming and look forward to working with the team to develop simplified solutions to drive growth.”
Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com.
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