OPULUS BEAUTY LABS Announces Launch into Saks Fifth Avenue & Neiman Marcus
Bainbridge Island, WA
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June 16, 2022 08:03 AM Eastern Daylight Time
OPULUS Beauty Labs, the pioneer in Freshly Activated Beauty™, announces the launch of its Retinol+ Starter System into Saks Fifth Avenue and Neiman Marcus digital flagships, known as being premier destinations for luxury beauty, fashion, and wellness in the United States. This expansion represents the next steps in OPULUS Beauty Labs' distribution into the luxury space.
“I am thrilled to partner with Saks Fifth Avenue and Neiman Marcus, as both partners offer best-in-class retail programs, expertly curated luxury assortments, and exceptional services and standards,” says OPULUS Beauty Labs Founder Robb Akridge, Ph.D. (aka Dr. Robb), also known for co-inventing the game-changing Clarisonic. “These partnerships enable us to meet our customers where we know they are already shopping and provide them with an elevated experience from the moment they purchase to usage at home.”
OPULUS Beauty Labs invented, and manufactures, the patent-pending OPULUS Activator and a never-seen-before cosmetic format called an Opoule™ Treatment. This duo, a novel appliance and a 3-dimensional individually dosed formulation, function together as a mini at-home lab to create high-potency, fresh-made cosmetic products in 100 seconds with the push of one button. The technology is so cutting-edge that TIME Magazine selected the brand’s first market introduction, the Retinol+ Starter System, as a “Best Invention of 2021”. The Retinol+ regimen delivers a gentle yet potent result where the skin looks rejuvenated, calm, and restored, imparting an overall younger-looking appearance. With this system, consumers reap the benefits of retinol, while minimizing redness or dryness often associated with retinol use.
“Saks & Neiman Marcus offer high-touch experiences that provide customers with access to emerging brands. Just like we are reimagining beauty, they are redefining luxury shopping through new and engaging digital-first services,” says Dr. Robb, “which is why it is the perfect step to take us beyond our direct-to-consumer channels.”
OPULUS Beauty Labs Retinol+ Starter System and Ramp-Up Night Cream Regimens 1, 2, and 3, featuring increasing concentrations of retinol, are available at both retailers online starting May 2022. In support of this launch, OPULUS Beauty Labs is working with its new retail partners to roll out a robust marketing plan incorporating in-person events, seasonal trunk shows, digital promotions, and more.
ABOUT OPULUS Beauty Labs
OPULUS Beauty Labs was founded in 2019 by Dr. Robb, who pioneered the beauty device category with the launch of Clarisonic. The passionate power team behind OPULUS Beauty Labs has 100+ collective years of experience, marrying the freedom and imagination of a tech start-up with the wisdom and credibility of the world’s most successful beauty brands. OPULUS Beauty Labs is a vertically integrated business with in-house R&D, cosmetic manufacturing, and product assembly. The company is implementing the next stage of its business to expand distribution and provide customers with access to incredible innovations.
OPULUS Beauty Labs launched in 2020 as the first and only brand on the market that delivers freshly activated skincare at the moment of application. The brand launched with its award-winning Retinol+ Starter System, containing the first handheld cosmetic appliance, the Activator, and new cosmetic format, the Opoule Treatment. The Activator (your forever cosmetic jar) transforms the Opoule into an optimally warmed, ready-to-be-absorbed cosmetic product. By modifying its ingredients, an array of never-seen-before cosmetic products are possible, from skincare to hair care, ranging in texture from serums to balms. In April 2022, OPULUS Beauty Labs demonstrated the flexibility of its technology by launching another novel treatment system, the Glow Rituals Collection. Focusing on getting radiant-looking skin for customers with different skin concerns, these three spa-worthy facial therapies are based on three different scientific processes of exfoliation: chemical peel, enzymatic activity, and mechanical action. OPULUS Beauty Labs continues to reimagine the beauty market, bringing customers exciting, cutting-edge technology with proven results in an elegant format. For more information on OPULUS Beauty Labs, its award-winning technologies, and how it minimizes its impact on the environment (no jars/no plastic), visit OpulusBeautyLabs.com or follow on Instagram or Facebook.
ABOUT SAKS
Saks is the premier luxury e-commerce platform, driven by a mission to help Saks Fifth Avenue customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and an expertly curated assortment of fashion, as well as professional stylists and fresh editorial content. The company is redefining luxury shopping with a digital-first service model and a seamless connection to an extraordinary network of 41 Saks Fifth Avenue stores across North America. Follow @saks on Instagram, Facebook, and Twitter, and @thesaksman on Instagram.
ABOUT NEIMAN MARCUS
Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 37-store presence in the U.S., the largest U.S. e-commerce luxury platform, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there's something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube, and Twitter.
Neiman Marcus is part of the Neiman Marcus Group. We lead with love in everything we do for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships. It's this connection that creates emotional and high lifetime value potential with everyone we serve. Through the expertise of our 9,000 associates, we deliver across our three channels of in-store, e-commerce, and remote selling. Investments in data and technology allow us to scale a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call®, and Horchow®.
Contact Details
Rell Marketing + Communications
Kaitlyn Palocsko
+1 215-870-8193
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