RDW Group Kicks off 2024 by Unveiling New Branding Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients
Providence, RI
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January 04, 2024 02:01 PM Eastern Standard Time
Providence, R.I.-based RDW Group today unveiled its refreshed brand with a new positioning and identity. The new brand position, “Become You.” comes as RDW, and its clients, continue to evolve to balance the dichotomy of human-centric marketing and digital connectedness. The refreshed brand will be applied comprehensively across the agency, including its website, social media properties, and other owned, earned, and paid media and communications channels.
Throughout an extensive research and discovery process, a common theme emerged: RDW’s collaborative focus to help clients fulfill their vision and mission. This positioning was then brought to life creatively through a revised visual identity, logo, color palette, and aligning imagery.
“For almost 40 years, RDW Group has been committed to serving and supporting our clients,” said Phil Loscoe, Jr., RDW’s managing partner. “During this time, we’ve also helped our clients evolve – and we’ve been inspired to do the same. Today, our agency is more than proud to introduce our new look, along with a new expression of how and why we do what we do — namely, help each of our clients achieve the truest expression of whatever it is they want to become. We are excited to continue this meaningful and important work together as we enter the new year and beyond.”
RDW’s refreshed branding and the idea of evolution additionally tie into the changing landscape of the advertising, communications, and PR industries as a whole. Ever-changing technologies, especially digital technologies and AI, continue to present challenges and opportunities. RDW’s brand positioning of helping clients “Become You.” encompasses the agency’s commitment to explore and serve as a strategic partner in all their efforts and goals.
View RDW’s new look here. Watch our launch video here.
Founded in 1986, RDW Group is an award-winning full-service agency offering advertising, digital, media, and public relations services for clients across a spectrum of industries including higher education, healthcare, banking and finance, and energy. RDW Group is based in Providence, R.I. and operates iFactory, an award-winning web strategy, design, and development group based in Boston. Learn more at www.rdwgroup.com.
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Giselle Mahoney
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