RUNNING LEGEND AND GLOBAL HEALTH AND WELLNESS ADVOCATE MEB KEFLEZIGHI JOINS KILTER BOARD OF ADVISORS TO CONNECT ACTIVE LIFESTYLES WITH IMPORTANT CAUSES MARATHON CHAMPION KICKS OFF THE “KILTER FALL HUSTLE” CHALLENGE BY INVITING RUNNERS TRAINING FOR RACES TO MAKE MORE OF AN IMPACT WITH THEIR MILES
Madison, WI
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September 16, 2021 10:40 AM Eastern Daylight Time
Meb Keflezighi, the only athlete ever to win the Boston and New York City Marathons and an Olympic marathon medal, will join the Kilter Board of Advisors, it was announced today by Seth Braddock, Kilter Founder & CEO. The newly created Kilter Board of Advisors is committed to advancing the platform’s breakthrough social engagement applications that connect active lifestyles with important causes.
Keflezighi, who is the driving force behind the MEB Foundation which supports healthy lifestyles for youth, has long recognized the significance of combining charitable social impact with health and wellness, and will be kicking off his involvement with the mobile app platform with his very own special event, Kilter's Fall Hustle.
“Running for me has always been as much about the community as the competition. It really does take a team to achieve your goals,” said Keflezighi, the silver medalist at the Athens Olympic Games in 2004. “Kilter takes us to the next level of activity and community. Regardless of our age, ability, or location, we can all live healthy and active lives while making the lives of others better. And with Kilter's Fall Hustle, everyone training for a fall marathon can come together to make every mile of training count, both on and off the roads.”
Throughout the fall, marathon trainers and charity supporters alike will begin their journey alongside Meb to donate their hustle for the causes they care about the most, regardless of their ability or location. The Fall Hustle charity challenge provides an easy compliment to any runner’s existing training plan.
The event, which will display activity and fundraising progress on an interactive leaderboard, will culminate on Giving Tuesday (November 30, 2021). The most active charity will be crowned the Fall Hustle Champions and will be awarded a grand prize cash donation for their efforts and dedication.
Among the many charities participating in Kilter's Fall Hustle is Beyond Type 1, a nonprofit dedicated to changing what it means to live with diabetes.
"Beyond Type 1 is thrilled to use Kilter to help build excitement and support around our New York City marathon team," said Beyond Type 1 CEO Thom Scher. "The Beyond Type Run Team, made up of 50 with Type 1 diabetes, is taking on one of the biggest races in the world. We're excited to bring our community together for a virtual fitness and fundraising challenge and rally around this incredible group of individuals, knowing we're raising awareness and providing support to others affected by diabetes in the process."
Meb will be joined on the Kilter Board of Advisors by his brother and highly regarded athlete manager, Merhawi Keflezighi, who represents an impressive group of world-class athletes and caused-focused influencers such as the U.S. Olympic Trials Marathon Champion, Aliphine Tuliamuk, Olympic shot-put medalist Joe Kovacs, trail running champion Joe Gray, Olympian/author/filmmaker, Alexi Pappas, middle-distance runner and role model, Nikki Hilktz, Triathlete and Olympic medalist, Katie Zaferes, and American Record Holder in the Triple Jump, Keturah Orji.
For more information and to register for Kilter's Fall Hustle Challenge on Kilter, please visit: https://www.kilterrewards.com/events/kilters-fall-hustle-2021
ABOUT KILTER
Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best in class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com.
ABOUT MEB KEFLEZIGHI
Meb is the only athlete in history to win the New York Marathon, the Boston Marathon and an Olympic Medal. Widely acclaimed as one of the greatest runners of our time, Meb Keflezighi (pronounced Kef-lez-ghee) brings a higher meaning to “going the distance.” From his arrival in America as a refugee from war-torn Eritrea in East Africa to his victorious finish at the emotionally charged 2014 Boston Marathon — now as a proud and patriotic American — Meb has secured not only his place in history, but an inspiring presence in the hearts and minds of millions.
ABOUT BEYOND TYPE 1
Beyond Type 1 is a nonprofit organization changing what it means to live with diabetes. By leveraging the power of social media and technology, Beyond Type 1 empowers people to both live well today and support a better tomorrow. Through peer support programs, global campaigns, and digital platforms, Beyond Type 1 is uniting the global diabetes community across both type 1 and type 2 diabetes, helping to change what it means to live with chronic illness. To learn more, visit beyondtype1.org.
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