SPOTLIGHT SPORTS GROUP ANNOUNCES LONG-TERM STRATEGIC PARTNERSHIP WITH PLAYMAKER CAPITAL INC. BRAND YARDBARKER
TORONTO, CANADA & LONDON, UK
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May 03, 2022 11:37 AM Eastern Daylight Time
Spotlight Sports Group assists Playmaker Capital Inc and Yardbarker in expanding market-leading content offering through the creation and provision of turnkey, always-on premium horseracing digital destination
Spotlight Sports Group (SSG), a world-leading technology, content and media business specializing in sports betting and fantasy sports, has announced a long-term strategic partnership with Playmaker Capital Inc. (Playmaker) brand Yardbarker, a premier US sports and entertainment media platform which attracts more than 12 million user sessions per month.
Spotlight Sports Group will provide a turnkey, always-on, premium horseracing destination on Yardbarker.com, featuring entries, results, content, tools, games, and coverage of all the largest US horseracing tracks. Spotlight Sports Group’s horseracing platform will provide coverage for Yardbarker customers throughout North America.
Initially, the partnership includes significant coverage of the forthcoming Kentucky Oaks and the Kentucky Derby delivering:
- Entries, results and charts for races leading up to the 2022 Kentucky Derby
- Profiles of every horse scheduled to Run for the Roses, and horse-by-horse breakdowns with notes and quotes for the big races
- Complete stats articles breaking down ten ways to play the big races and exclusive pick-6 analysis for both the big days
In addition to the 2022 Kentucky Derby and Kentucky Oaks content, the site will have coverage for all other US tracks throughout the year, including:
- Entries, latest odds, results and charts for races at major US tracks
- Feature horseracing articles for both casual and regular handicappers
- Daily free bets and exclusive offers for the best places to play
- Horseracing event guides for major track openings
- AI-based automated horseracing generated content
- Unique contests and games to make horseracing more fun
“It could be argued that there is a perception that horseracing in America has been thought to be difficult to understand and consume,” commented Rick Wolf, SVP, Spotlight Sports Group. “Spotlight Sports Group’s decades of experience publishing premium horseracing content and actionable betting intelligence, coupled with Yardbarker’s reach to sports fans, gives us the unique opportunity to make horseracing digestible, understandable and continue to support its growth and popularity with all sports fans.”
“Understanding that our audience loves all sports but was not engaged in horseracing created an opportunity to deliver a world-class experience and encourage our users to embrace an amazing sport,” added Yardbarker CEO Ben Maggin. “Yardbarker’s brand is the perfect place to ignite a renewed love of horseracing and create a place where fans can understand, embrace and enjoy one of the oldest sports in America. Spotlight Sports Group is the perfect partner to introduce horseracing to the Yardbarker audience and explode awareness across the sports landscape.”
In addition to the creation and activation of sports betting content platforms for media, Spotlight Sports Group’s partner offerings include unique free-to-play games, betting intelligence and data, and automated entries, results and picks.
For more information on Spotlight Sports Group partner offerings please visit: https://www.spotlightsportsgroup.com/en_us/.
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ABOUT SPOTLIGHT SPORTS GROUP
Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages.
ABOUT PLAYMAKER
Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a premier collection of sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.
ABOUT YARDBARKER
Yardbarker is a digital media property focused on the publishing of sports and entertainment news and information. Founded in 2006, the property distributes content on its website, social media platforms, and via third-party syndication partners. In addition, Yardbarker curates and distributes 'The Morning Bark' and 'Quiz of the Day' email newsletters to more than 370K daily subscribers.
MEDIA CONTACT
Camilla Wright, Red Knot - E: camilla@redknotcomms.com
ABOUT SPOTLIGHT SPORTS GROUP
Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages.
Contact Details
Tom Webb
+1 512-952-9369
Company Website
