The Smiley Company Illuminates Cities for International Day of Happiness Large-Scale Projections Around the World are Spreading Smiles in Solidarity with Ukraine
New York, NY
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March 31, 2022 12:00 PM Eastern Daylight Time
Timed to International Day of Happiness, The Smiley Company unveiled large-scale projections around the world featuring the iconic smiley logo in the colors of the Ukrainian flag. The projections are in support of the United Nations International Day of Happiness “2022 Happiness for All, Ukraine”* initiative and serve to call attention to and honor the bravery and resilience of the people of Ukraine.
A video accompanying this announcement is available at: https://youtu.be/AyFO6v2Ihbg
The Smiley projections appeared on the streets of major cities around the world including London, Los Angeles, New York, Berlin, Paris, Rio de Janeiro, Rome and Sydney.
As part of this announcement, Smiley also donated to various humanitarian organizations supporting Ukraine and has been using its platform, The Smiley Movement, to further raise awareness and share resources for ways to donate to the Ukraine effort.
Established by the United Nations General Assembly in 2012, International Day of Happiness aims to remind people around the world that actions matter and each person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission is to spread good news to demonstrate the immense power in a smile through the spread of positivity, good news and optimism around the world.
For more information on how to support Ukraine, visit https://smileymovement.org/ for a list of charities, ways to donate and resources taking positive action.
*This initiative is in support of the United Nations official International Day of Happiness campaign and The Smiley Company is not officially affiliated with the UN or their initiatives surrounding International Day of Happiness.
About The Smiley Company:
For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future.
About The Smiley Movement:
Smiley Movement is a nonprofit community interest company sponsored by the original SmileyⓇ brand. Our vision is to inspire positive change in society by creating a happier, more equal and sustainable world, where everyone works hand-in-hand to address urgent societal and environmental problems. In 2017, philanthropist and social entrepreneur Nicolas Loufrani – Smiley’s CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support. Market research at the time showed ‘92% of the UK public want to do good in the world but are unsure how to’ and ‘82% would volunteer more if they were better informed about the charity sector’. Smiley Movement was born in 2018 to address this need by providing the technology and ecosystems that empower communities around the world to act on issues important to them.
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