The TikTok viral diaper brand adored by moms adds 800 additional Walmart stores in the USA thanks to hugely successful launch in 2020
Los Angeles, CA
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August 11, 2021 01:30 PM Pacific Daylight Time
Globally adored diaper brand Rascal + Friends has been added to another 800 Walmart stores across the United States, thanks to last year’s hugely successful launch in Walmart stores throughout Texas.
Rascal + Friends’ expanded Walmart reach across the US now includes distribution in California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Missouri, North Carolina, Nebraska, Ohio and Oklahoma, as well as Walmart.com.
Celebrated by parents and their little ones around the world, Rascal + Friends have set a new standard in baby essentials. Earlier this year parents took to TikTok to show the impressive absorbency of the diapers, pouring cup after cup of water in them with no leaks. The videos went viral as more and more families switched to Rascal + Friends.
What sets Rascal + Friends diapers apart? Well, pretty much everything. Parenting outlets like Motherly, Red Tricycle and The Everymom have praised the brand on everything from their affordable prices and clean ingredients, to their ability to keep even the biggest messes contained.
They offer seriously good performance, with innovative features like a 3D core for an increased absorbency area, custom-designed grip tabs, a unique deep pocket design, high back waistband, breathable back sheet and double leak guard.
Rascal + Friends was born when a New Zealand mother of four identified the need for a premium diaper that checked all the boxes: premium yet affordable, exceptional performance and gentle on the most delicate skin.
After testing hundreds of designs and unique features they set about creating an affordable diaper that didn’t compromise on quality and performance. With no nasties and boasting premium features, R+F diapers are designed to help prevent sneaky leaks and blowouts, while looking great too!.
Keeping Rascal + Friends affordable was also key.
“Diapers are a high turnover product that babies wear pretty much 24/7, so as well as ensuring little ones are comfortable and dry and parents are confident, we wanted to keep our diapers affordable,” says Matt Banfield, COO.
“We’ve partnered with Walmart to distribute Rascal + Friends to help keep our prices affordable and our products accessible,” says Banfield. “Starting from just 17 cents per diaper, it’s our goal to provide seriously good diapers to as many people as possible, without breaking the bank.”
Born in clean, green New Zealand, being both free of harmful chemicals and as environmentally conscious as possible are also of major importance for Rascal + Friends. Their products are certified by OEKO-TEX’s stringent Standard 100 materials certification, confirming the materials used are 100% free from harmful substances. Their products are also certified cruelty free and vegan by PETA! The brand is constantly evolving and fully dedicated to continually developing even better products that are also better for the planet.
Finally, Rascal + Friends is all about community. Passionate about sharing its affordable-yet-premium baby products with families across the globe, the Rascal + Friends team take genuine joy in seeing happy little Rascals wearing their diapers and hearing success stories from happy parents via their social media channels. That’s where the ‘Friends’ part comes in!
Last year Rascal + Friends donated more than 130,000 diapers between Hope Supply Co. in Dallas and the Houston Diaper Bank to help families during COVID.
“This has been an incredibly tough time for families in need, so it was a priority for us to support our friends in Texas, who have welcomed us so warmly,” says Rascal + Friends CEO, Nick Mowbray.
The donation came about from a conversation between Mowbray and award-winning actors Blake Lively and Ryan Reynolds.
“Blake and Ryan contacted us about donations to charities and hospitals across the United States, so our Texas team suggested these diaper banks in Dallas and Houston that do incredible work in their communities,” says Mowbray.
The final piece (for now!) in the Rascal + Friends puzzle are its Sensitive Wipes, made from natural and soothing ingredients such as moisturizing aloe, soothing chamomile and anti-inflammatory pomegranate extract. The perfect finishing touch for the happiest baby bums in town.
Rascal + Friends premium diapers and sensitive wipes are available exclusively at Walmart. Premium diapers are available in sizes 1-6 across Bulk, Jumbo and Super Jumbo RRP $7.97, $19.97 and $39.97. Sensitive Wipes are available in a Single pack (72 wipes), Multi-pack (216 wipes), Carton (648 wipes) and Jumbo Box (1296 Wipes), for $2.97, $5.97, $15.97, and $29.97.
For a full list of Walmart stockists please visit:
https://www.rascalandfriends.us/stockist
For more information on Rascal + Friends please visit:
https://www.facebook.com/rascalandfriendsUSA
https://www.tiktok.com/@rascalandfriends?is_copy_url=1&is_from_webapp=v1
Contact Details
Charlotte Hennington
+1 469-387-6095
