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Kevel partners with the World’s Largest Home Improvement Retailer to in-house its retail media technology for Orange Apron Media

Kevel

Both Kevel and Orange Apron Media share a common goal: advertising partner success. They understand that having a tangible impact on their partners’ businesses and success transcends traditional revenue goals and emphasizes a symbiotic relationship where growth is intrinsically tied to the prosperity of their clients. While the partnership between Kevel and Orange Apron Media has just officially launched, it promises to continue to bring innovation to the retail media landscape. Kevel, the API-first ad serving company, is formally announcing its partnership with The Home Depot to support its in-house transformation of its retail media network’s, Orange Apron Media Technology. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on a new journey of transformation and innovation. The Orange Apron Media team will rely on Kevel's Retail Media Cloud™ to power its in-house journey as the company continues to transform and innovate its services. As the home improvement retailer looked to lean further into their competitive edge as a specialty retailer, continuing to innovate their retail media offerings and capabilities for advertisers, they knew flexibility and innovation would be vital. Orange Apron Media turned to Kevel’s flexible, API-based Retail Media Cloud TM solution to power its in-house retail media technology. With the addition of Kevel’s Retail Media Cloud TM, Orange Apron Media built a differentiated retail media network and added value to its ad products by enabling advertisers to connect with customers closer to the point of purchase. Working closely with the Kevel team to upgrade its in-house retail media technology, the Orange Apron Media team will continue to double down on its goal to provide advertisers with value and performance. Through this collaboration Orange Apron Media and Kevel will continue to seamlessly integrate retail media offerings into its digital strategies, emphasizing enhancements to the customer experience across both owned and off-site channels through storytelling and personalization leveraging unique first-party data. “Providing the best possible service and experience for our customers and our advertising partners is at the top of our list of priorities,” said Melanie Babcock, vice president of Orange Apron Media and Monetization. “Finding like-minded partners, like Kevel, makes it easier to build custom solutions that help brands connect with customers at the right place and at the right time. When customization is done right, it enhances everyone’s experience.” Both Kevel and Orange Apron Media are dedicated to enhancing their solutions through innovation and continue to stay at the forefront of the constantly evolving digital advertising landscape, making the partnership an excellent fit at a pivotal time in the industry. Kevel continues to stand out amongst ad tech solution providers as the only API-based solution for in-housing retail media technology, allowing retailers to differentiate based on their unique brand and first-party data. Orange Apron Media is forging the path for specialty retailers by developing an enhanced omnichannel customer experience through ads that tell a story across the customer journey, ensuring their advertisers receive at least two-times return on their ad spend. “There has been a large shift in the retail media landscape as brands focus on the retail media networks that deliver real value versus those that are commoditized and not fit for purpose. This is pushing retailers to move from off the shelf solutions to build high-end, differentiated retail media networks,” says James Avery, Founder & CEO Kevel. “Kevel’s flexible API-based Retail Media Cloud was designed specifically to enable retailers like Orange Apron to build customized in-house retail media solutions in a way that really differentiates them, leveraging their unique attributes to provide advertisers with innovative, cutting edge decisioning, ad formats, targeting, and site performance, all while keeping their data safe and secure at scale.” About Kevel Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering is the only API-based solution for in-housing retail media technology that enables multi-brand retailers to differentiate based on their unique brand, improving shopper experience while maintaining total control of their first-party data.Kevel believes that every digital retailer should have the capability to build and scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Sonae, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media networks with Kevel.The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com About Orange Apron Media The Home Depot Retail Media network offers businesses like yours the opportunity to connect with consumers like never before. Regardless of your budget, we have a solution to meet your marketing needs. Choose one of our advertising offerings or mix and match to find what is right for your company and your specific products. The Home Depot advertising department leverages a myriad of online and offline channels to spread awareness of your brand and promote your products. From email advertising to social media branded marketing, these solutions are designed to propel your business and help increase sales. The Home Depot's advertising center tracks customer interest via our website, enabling us to promote your brand through retargeted ads and other off-site channels to keep your products top of mind. Retail advertising is key to setting yourself apart from competitors in an ever-changing market. About The Home Depot The Home Depot is the world's largest home improvement specialty retailer. At the end of the first quarter, the company operated a total of 2,324 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately 475,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index. The Home Depot is #17 on the 2022 Fortune 500. Contact Details Kevel Jennifer Choo, Director of Marketing +1 973-343-8819 jchoo@kevel.com

October 08, 2024 09:00 AM Eastern Daylight Time

The Rise Of Alternative Investments: How Arta Finance Is Bringing Private Investing To 10x More People

Benzinga

By James Blacker, Benzinga The perception that the most lucrative investment opportunities are reserved for the ultra-wealthy seems to be changing quickly. With growing interest in alternative investments, traditional assets are no longer the only way to build a diversified portfolio. Thanks to platforms like Arta Finance, investments in private equity, venture capital, private credit and real estate are now within reach of everyday investors. The Growing Appeal Of Alternatives Previously considered to be largely for institutional investors and billionaires due to a mostly high initial investment minimum, alternative investments are increasingly catching the eye of the broader investing public. Alternatives can be any asset class that doesn’t belong to a publicly traded or publicly available traditional asset class like stocks, bonds or mutual funds. Examples of alternatives range from private equity and venture capital to real estate, commodities, cryptocurrencies and fine art, just to name a few. While there is a wide variety of alternative investments, one thing most of them have in common is that they typically offer returns that are less correlated to the stock market than traditional public investments, and can therefore be a way to hedge against market volatility. Many alternative investments, such as real estate and commodities, also tend to rise with inflation, which can help you preserve your purchasing power when the cost of living rises. Alternatives are particularly popular among younger investors. A study published in June by the Bank of America Private Bank found that Gen Z and Millennials are increasingly interested in diversifying their portfolios beyond stocks and bonds. This generational shift suggests that investors no longer consider traditional investments to be enough. Alternatives offer a potential counterbalance to the volatility of today’s market while offering the potential for steady and high returns. There are many benefits to investing in alternatives, but investing in them has typically been difficult for the majority of investors due to factors like a high required initial investment of $1 million or more, net worth of more than $5 million, long periods of illiquidity and limited transparency. This is where Arta Finance, with its focus on private investing, can help. Arta Finance: Opening The Door To Alternatives Arta Finance is on a mission to bring sophisticated wealth management strategies to a broader audience. Founded by an octet of former Google employees, including CEO Caesar Sengupta, Arta’s mission is to bring a blend of private banking and family office-style investing to the masses by allowing clients to invest in private equity, venture capital, private credit and real estate opportunities, among others, and the company says it offers access to exclusive financial strategies. Arta’s platform is designed to make private investments more accessible and allows you to customize your investments to your preferences, goals and risk appetite. Whether you want the stability of real estate or to capitalize on high-growth potential in private equity, Arta can help you plan your next financial move. The platform goes beyond just offering private investments. Arta also provides public market assets such as stocks, bonds, ETFs and derivatives. With the combination of traditional and alternative assets, investors can build diversified and resilient portfolios designed to manage market volatility. ` Why Now Could Be The Right Time To Explore Private Investing Rising inflation, volatile markets and geopolitical instability have made many traditional investment strategies less predictable. Alternatives, like private funds, offer diversification, the potential for higher returns and a hedge against market fluctuations. Platforms like Arta Finance are making these highly sought-after assets available to ten times the amount of Americans who used to enjoy exclusive access. This is, enabling everyday investors to diversify their portfolios in ways that were previously impossible. Check out how Arta Finance’s platform could help you on your financial journey by clicking here. Featured photo by Nattanan Kanchanaprat from Pixabay. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. This article is sponsored by Arta Finance Wealth Management LLC. Benzinga is not a client of Arta and has been compensated by Arta to provide this endorsement. The opinions expressed are based on the author's knowledge of Arta's services and are not indicative of future results. This article is for informational purposes only and should not be considered investment advice or a recommendation to buy or sell any particular security. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 08, 2024 08:35 AM Eastern Daylight Time

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Innovation Beverage Group (Nasdaq: IBG) Welcomes Former Angustora Holdings CEO Genevieve Jodhan As Chief Sales Officer

Benzinga

By Kyle Anthony, Benzinga Australian company Innovation Beverage Group Limited (NASDAQ: IBG) is a developer, manufacturer and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands. The firm recently appointed Genevieve Jodhan as its Chief Sales Officer (CSO) after becoming a publicly traded company on the Nasdaq, garnering $5.4 million on its issuance of 1,350,000 ordinary shares at a public offering price of $4.00 per share. IBG Strengthen Its Executive Suite Genevieve is a renowned leader in the beverage industry, recognized for her exceptional track record in building robust, market-leading brands. For over a decade, Genevieve served in many executive leadership roles at Angostura Holdings Ltd, the world's largest cocktail bitters producer, including being the company’s first female CEO. While at Angostura Holdings Ltd, Genevieve directed the commercial team that re-engineered the distribution model for Europe, the Middle East, Africa, Asia and Australia and marketed Angostura's international brands, including Angostura Aromatic Bitters. In addition to her role as CEO, Genevieve continued to lead the brand-building team and developed strategic brand re-positioning tools that enabled international growth in the beverage alcohol industry. Regarding her appointment as CSO at Innovation Beverage Group, Dean Huge, CEO of the firm, stated, “With Genevieve on our team, IBG is ready to capture greater market share and continue our momentum as a disruptive innovator in the beverage market. Specific to bitters, as well as the broader alcoholic beverage market, she brings a strong industry network and a wealth of know-how as the former CEO of Angostura, reported to be the world's most widely distributed beverage alcohol brand. Genevieve coming on board with IBG is a testament to the strength of our brand's portfolio”. New Era Of Growth For IBG IBG’s stated mission is to quickly expand its portfolio of innovative brands and products across the North American market, defining the future of beverages. As a publicly traded company, IBG is now accessible to investors who believe in its product and want to participate in its growth story. IBG's new CSO provided an industry perspective on IBG’s growth and market positioning by stating, “IBG brings creativity and innovation to the market with its new products, branding, and market positioning. I've been very impressed with its portfolio of cocktail bitters under the Australian Bitters and Bitter Tales brands and non-alcoholic drinks under the Drummerboy brand. In a short time, Australian Bitters has built brand awareness and favorability with bartenders who are seeking to create spicier more flavorful cocktails. I'm pleased to join this progressive team and look forward to leading the growth of an expanding portfolio of new beverages”. Apart from the strong brand recognition Jodhan referred to, the firm has also established key brand-name partnerships, a primary example being its exclusive distribution agreement with Coca-Cola Europacific Partners (CCEP) for the distribution of Australian Bitters. Furthermore, IBG has multiple-owned proprietary direct-to-consumer channels that it says allow for scale and back-end integration of its owned brands. IBG plans to continue utilizing technology and its vertically integrated supply chain with the goal of redefining the traditional pathway from distillery to consumer. For more information on IBG’s competitive positioning and strategic outlook, their latest investor presentation can be accessed here. Featured photo by Aleksandar Andreev on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 08, 2024 08:35 AM Eastern Daylight Time

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Can 0DTE Options Help Level Up Your Trading Game?

Benzinga

By Johnny Rice, Benzinga Benzinga teamed up with Cboe Global Markets Inc. (Cboe: CBOE) to host an engaging webinar aimed at helping traders understand the utility of 0DTE options. Cboe’s Rob Hocking, SVP, Head of Product Innovation, walked traders through the potential opportunities and risks of short-dated options. Participants came away with a better understanding of the various strategies for using these fast-paced products. Cboe Global Markets operates 26 markets globally, facilitating trading in options, futures, equities and FX. The company has long been an innovator in financial products. Watch the full webinar here: Featured photo by Austin Distel on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 08, 2024 08:30 AM Eastern Daylight Time

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Rezolve AI Wants To Push The Boundaries Of Online Sales And Improving Consumer Experience

Benzinga

By Johnny Rice, Benzinga Dan Wagner, Chairman and CEO of Rezolve AI (NASDAQ: RZLV), was recently a guest on Benzinga’s All-Access. Rezolve is an AI-powered platform for e-commerce businesses to optimize their online stores with enriched taxonomies and personalized recommendations, and create a conversational AI-powered shopping interface. The company just announced an exciting new partnership with Microsoft (NASDAQ: MSFT). Watch the full interview here: Featured photo by Blake Connally on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 08, 2024 08:20 AM Eastern Daylight Time

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NAVEX Unveils Curated AI Content Library to Simplify Compliance and Risk Mitigation

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, introduces its new AI-focused content library designed to help organizations address the rapidly evolving landscape of Artificial Intelligence (AI) regulations and frameworks. As AI technologies become part of daily operations, many organizations find themselves entering uncharted waters regarding effective AI governance. According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, 56% of AI decision-makers said their organization will use generative AI (genAI) in the next 12 months for internal or customer-facing production applications for employee productivity. The stakes are rising, and navigating these challenges without a clear framework can feel overwhelming, leaving companies vulnerable to risks. NAVEX plays a critical role by enabling companies to implement strong controls, automate workflows, and perform comprehensive testing. This approach simplifies complex challenges and transforms them into strategic opportunities. NAVEX’s content library is continuously curated to cover international and industry-specific AI regulations, including emerging standards and compliance requirements. By leveraging this resource, customers can ensure their AI initiatives align with ethical guidelines and regulatory mandates. A.G. Lambert, Chief Product Officer at NAVEX, captures the pivotal moment many organizations face: "As AI technologies revolutionize industries, companies find themselves standing at a crossroads, navigating the intricate landscape of effective AI governance. Our AI content not only empowers risk management professionals to establish crucial controls but also enhances efficiency by automating compliance processes. This dual approach enables organizations to embrace AI technology with confidence, transforming challenges into opportunities for growth and innovation." Key features of the NAVEX AI content library include: Centralized AI Regulatory Resources: Access a consolidated library of global AI regulations and industry-specific guidelines. Streamlined Control Development: Simplify the process of creating and implementing AI-specific controls to align with emerging regulations. Automated Compliance Monitoring: Leverage automation to track compliance requirements and ensure adherence through continuous control testing. Enhanced Risk Mitigation: Identify and mitigate AI-related risks proactively using structured regulatory frameworks. Future-Proof Compliance Strategy: Stay ahead of evolving AI laws and standards, ensuring the organization remains compliant and competitive. NAVEX is enhancing AI governance with its NAVEX One platform that streamlines the process of developing and distributing AI-related policies, ensuring companies stay aligned with fast-changing compliance requirements in the AI landscape. Should employees or third parties have AI-related issues or concerns, the NAVEX One platform offers employees a secure solution to report them. This proactive approach helps organizations identify and mitigate potential risks early on. The NAVEX content library offers over 400 regulations and compliance frameworks, continuously expanding to meet the demands of an evolving regulatory environment. This extensive resource includes critical AI regulations such as the EU AI Act, NIST AI Risk Management Framework, and the Colorado Artificial Intelligence Act. As AI governance becomes increasingly critical, NAVEX integrates AI training, incident management, and policy management into this comprehensive resource, ensuring organizations stay ahead of compliance requirements. With real-time updates, businesses can select tailored content to meet emerging AI regulatory standards, providing the tools to navigate current and future compliance challenges effectively. This seamless integration helps organizations maintain a proactive risk and compliance posture while leveraging cutting-edge technologies. The new AI content library is now available as part of NAVEX’s Integrated Risk Management solution. For more information, visit NAVEX’s Website. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global +1 617-388-5773 scott.levesque@navex.com Company Website https://navex.com

October 08, 2024 08:00 AM Eastern Daylight Time

Activate Games is Coming to Detroit: Immersive Gaming Experience Set to Energize Utica with FREE Grand Opening Weekend

Activate

Activate, the pioneering force behind the world’s first active gaming experience, is thrilled to announce the opening of its newest location right in the heart of Utica, Michigan. The grand opening will take place on Oct. 11, 2024. Guests are invited to dive into the world of immersive gameplay and experience game rooms filled with eye-catching colored lights, LED screens and lasers that make you feel like you stepped through the screen of your favorite video game. The extraordinary venue will bring a new light of excitement to the city of Utica at its new location at 45330 Utica Park Boulevard, Utica, MI 48315. From Oct. 11 to Oct. 13, Activate is celebrating the grand opening of the Detroit location with free admission all weekend long. Locals and visitors can secure their spots here to experience Activate’s one-of-a-kind immersive gaming and compete in a variety of interactive challenges that combine physical activity and skill testing challenges. Whether you're a seasoned gamer or a first-time player, the Detroit community is invited to explore the facility, dive into thrilling adventures, and discover why Activate is quickly becoming a must-visit entertainment destination across North America. “We're excited to bring our innovative immersive gaming experience to the Detroit Metro area," said Will Gray, Director of Marketing at Activate. "Our goal has always been to create a space where people of all ages can come together, get active, and challenge themselves in ways they never have before. The energy and spirit of Detroit make it the perfect location for our newest venue, and we can’t wait to welcome the community to be part of the action during our grand opening weekend.” Following successful launches in Chicago, Kansas City, and Columbus, Activate Detroit invites players of all ages and skill levels to explore and create their unique gaming experiences. Here’s what to expect: 14 different game rooms to conquer; with the full gaming experience lasting 75 minutes. Gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room. Guests can sign up in groups of two to five players. Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, leveling up and earning prizes along the way. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. As the first active gaming facility to become a TikTok sensation, Activate has built a social media empire, captivating millions with its innovative, interactive experiences.Now with 40 locations across the United States and Canada and expanding internationally to the UK, Ireland, and Dubai, Activate is taking over the immersive gaming world and it shows no signs of slowing down. PLAN YOUR VISIT Wear activewear and flat, closed-toe shoes. Where: 45330 Utica Park Boulevard Utica, MI 48315. When: Monday through Thursday, 10 a.m to 10 p.m. | Friday, 10 a.m to 11 p.m | Saturday, 9 a.m. to 11 p.m. | Sunday, 9 a.m. to 10 p.m. Cost: Starting at $19.99 per player Mon-Thurs and $24.99 per player Fri-Sun (and Holidays). For a sneak peek into Activate’s dynamic gaming experience, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

October 08, 2024 08:00 AM Eastern Daylight Time

News Release

Modern-day Content Machines: Search Berg's Content Marketing Prowess Raises the Bar for Agencies All Over

Rev Up Marketers

In an era where artificial intelligence dominates content creation, Search Berg is proving that human-crafted content remains king. The digital marketing agency has set a new standard in the industry by consistently delivering an astounding volume of high-quality, manually created content that significantly boosts clients' search engine rankings and key performance metrics. In the digital realm, content is often likened to currency. If that's the case, Search Berg's clients find themselves with coffers overflowing. The agency's approach to content creation is akin to a master artisan's workshop, where quality and craftsmanship reign supreme. It wouldn't be uncommon to see an average SEO client get 200+ content assets on various platforms over the course of a year. This substantial output isn't driven by quotas, but rather stems from the company's commitment to comprehensive, value-driven strategies. "While we've observed websites ranking with AI-generated content, the longevity, connection, and engagement tell a different story," says Aaron Tyler, Chief SEO Strategist at Search Berg. "Our human-first approach ensures that each piece of content resonates with the target audience, fostering genuine engagement and lasting results." The company's strategy challenges the growing trend of AI-dependent content creation in the digital marketing industry. By prioritizing human creativity and expertise, Search Berg has consistently delivered content that not only ranks well but also creates meaningful connections with readers. Key highlights of Search Berg's content marketing approach include: Volume with Quality: A rich tapestry of content, naturally woven throughout the year Improved SEO Metrics: Significant enhancements in time spent on page, engagement, and conversion rates Long-term Success: Sustained search engine rankings and audience connection leading to greater business success "Our clients' success stories speak volumes about the effectiveness of our approach," Tyler adds. "We're not just improving rankings; we're helping businesses build lasting relationships with their audience through content that truly resonates." Search Berg's achievements in content marketing underscore the enduring value of human creativity in an increasingly automated digital landscape. As the company continues to refine its approach, it sets a new benchmark for content marketing agencies worldwide. About Search Berg Search Berg is a leading digital marketing agency specializing in SEO and content marketing. With a focus on human-crafted, high-quality content, the company has established itself as a trailblazer in delivering exceptional results for clients across various industries. Contact Details Search Berg Aaron Tyler +1 855-444-4777 contact@searchberg.com Company Website http://www.searchberg.com

October 08, 2024 07:54 AM Eastern Daylight Time

Copper Property CTL Pass Through Trust Issues Monthly Reporting Package for September 2024

Copper Property CTL Pass Through Trust

Copper Property CTL Pass Through Trust (“the Trust”) has filed a Form 8-K containing its monthly report for the period ended September 30, 2024. An aggregate total distribution of $19.6 million or $0.260844 per trust certificate will be paid on October 10, 2024, to certificateholders of record as of October 9, 2024. Additional information, including the Trust’s Monthly and Quarterly Reports, as well as other filings with the Securities and Exchange Commission (“SEC”) can be accessed via the Trust’s website at www.ctltrust.net. About Copper Property CTL Pass Through Trust Copper Property CTL Pass Through Trust (the “Trust”) was established to acquire 160 retail properties and 6 warehouse distribution centers (the “Properties”) from J.C. Penney as part of its Chapter 11 plan of reorganization. The Trust’s operations consist solely of owning, leasing and selling the Properties. The Trust’s objective is to sell the Properties to third-party purchasers as promptly as practicable. The Trustee of the trust is GLAS Trust Company LLC. The Trust is externally managed by an affiliate of Hilco Real Estate LLC. The Trust is intended to be treated, for tax purposes, as a liquidating trust within the meaning of United States Treasury Regulation Section 301.7701-4(d). For more information, please visit https://www.ctltrust.net/. Forward Looking Statement This news release contains certain “forward-looking statements”. All statements other than statements of historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “our vision,” “plan,” “potential,” “preliminary,” “predict,” “should,” “will,” or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, the Trust’s expectations or beliefs concerning future events and stock price performance. The Trust has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Trust believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. These factors, including those discussed in the Trust’s Registration Statement on Form 10 filed with the Securities and Exchange Commission (the “SEC”), may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Trust’s filings with the SEC that are available at www.sec.gov. The Trust cautions you that the list of important factors included in the Trust’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this news release may not in fact occur. The Trust undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law. Contact Details Jessica Cummins - Investor Relations +1 847-313-4755 jcummins@hilcoglobal.com Company Website https://ctltrust.net/about/default.aspx

October 07, 2024 04:15 PM Eastern Daylight Time

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