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Royal Belgian Football Association Helps Their Fans Cheer on the Red Devils from their Home for the Belgium vs. Iceland Match Today Via the Innovative Startup HearMeCheer

HearMeCheer

Today at the King Baudouin Stadium in Brussels, Belgium, the Royal Belgian Football Association Red Devils will play against Iceland in an empty stadium. But to avoid it being a “silent” match, the Red Devils are calling on their fans to support them en masse, from their living rooms. RBFA has partnered with innovative start-ups HearMeCheer and FanFest to bring the full stadium experience to their loyal fans in their living rooms and beyond, as well as on the field for the Red Devils. “The Devils will have to play in empty stadiums for some time, which is why we needed to find a manner in which we could engage our fans in the game and get the full stadium experience to them,” said Manu Leroy, Marketing & Communication Director for the Royal Belgian Football Association . “We found two innovative start-ups via the international virtual incubator HYPE Sports Innovation. HearMeCheer transmits live cheers, while FanFest allows supporters to chat with friends via their computers about the match as if they were in the stadium or a café. ” HearMeCheer will bring the full King Baudouin Stadium experience on your TV instead of a sterile, pre-recorded audio track. The app from the Canadian start-up captures the cheers, chants, and encouragement of Belgian fans in front of their television. The app mixes supporters’ sounds and transmits them live as a background to the comments on Belgian broadcasters VTM and RTBF, the channels that will broadcast the match against Iceland. “If you want to cheer the Red Devils on to victory from your living room, go to https://hln.hearmecheer.com/games/2020-nations-league-belgium on Tuesday evening,” said Leroy. “As a start-up, we are honored that we can help fans of the highest-ranking team in the world in one of the most popular sports,” said Elias Andersen, founder and CEO of HearMeCheer . “Now that the Red Devils have to play in empty stadiums in the time of COVID-19, our innovation helps the Royal Belgian Football Association create the feeling of a full stadium. It makes the experience much more enjoyable for the players on the field and the supporters at home in front of their TV set. “ HearMeCheer is built to bring together fans and teams in a new way, bringing the stadium experience into their home while bringing the fan experience into the stadiums so that the players know their fans are still with them,” Andersen added. “The opportunity for HearMeCheer to work together with the Royal Belgian Football Association gives everyone the chance to be part of this exciting match no matter where in the world they are watching, and lets the Red Devils hear their fans that inspire their on-field performance. The RBFA is actively engaging their fans in this COVID-19 world, as play resumes without fans in the stands. They are being proactive and innovative, and their willingness to work with a young startup company like ours is further proof that RBFA and other teams need fan engagement platforms like HearMeCheer to keep their fans in the game.” About HearMeCheer: HearMeCheer is an innovative fan engagement platform developed by the team at ChampTrax. The Toronto-based company has created an app that allows sports fans at home to actively engage with their favorite teams playing in ballparks, arenas, and stadiums around the world. HearMeCheer collects live fan noise, cheers, sounds and reactions into a live audio stream that is used by sports teams, leagues, and broadcasters in live game coverage. Additional information is available at http://www.HearMeCheer.com . Contact Details Jim DeLorenzo +1 215-266-5943 jim@jhdenteprises.com Company Website http://www.jhdenterprises.com

September 08, 2020 12:30 PM Eastern Daylight Time

News Release

Cybersecurity Marketing Society Produces Conference Tailored to Helping Cybersecurity Marketers Learn & Grow Skills

Merritt Group

The Cybersecurity Marketing Society (the Society), a community where marketing professionals in the cybersecurity industry come together to network and learn, announced today its new virtual learning conference, CyberMarketingCon 2020. The event is open for registration and will take place virtually from September 21st-25th 2020. CyberMarketingCon was created by the founders of the Society, Aileen Casmano, Gianna Whitver, and Maria Velasquez, cybersecurity marketing professionals who wanted to design an event that brings peer-to-peer learning opportunities to an industry that is highly technical and somewhat complex when it comes to marketing. The founders leveraged their best assets and connections to recruit outstanding speakers for the event -- their member base -- which has grown to over 150 members since the society’s launch in March 2020. "Cybersecurity marketing is the wild west. There are thousands of companies all claiming they can prevent, detect, and remediate any kind of attack, and security professionals are justifiably skeptical of vendor claims. This event presents a great opportunity to learn from experts that have gone beyond the FUD and share how cybersecurity marketers are able to succeed by being creative and not just chasing more (cyber) ambulances,” said Nathan Burke, CMO of Axonius and member of the Society. The speaker lineup consists of 15+ marketing professionals of varying career stages and company disciplines. Session topics range from demand generation strategies to product marketing and management alignment and Search Engine Optimization (SEO). Some noteworthy speakers include Tim Wilson , Co-founder of Dark Reading , Kathleen Booth , VP Marketing of Attila Security , and Nathan Burke , CMO of Axonius . “There are plenty of cybersecurity conferences, but none that focus on marketing. An event like CyberMarketingCon 2020 is long overdue. I’m looking forward to getting an inside look at how some of the top marketing leaders in the cybersecurity industry are driving results,” commented Kathleen Booth, VP Marketing at Attila Security and member of the Society. Those interested in registering for CyberMarketingCon can sign up here by September 20th . The official event hashtag is #CyberMarketingCon2020. Information on the sessions and speakers can be found on the event website here . CyberMarketing con is proud to have five sponsors supporting the event: Merritt Group Inc. , Hyer Tech Solutions , The CyberWire , Hacker Valley Media, and Sutter’s Mill Specialties . About the Cybersecurity Marketing Society The Cybersecurity Marketing Society (the Society) is a community for marketing professionals in the cybersecurity industry to network, mindshare, and grow professionally with like-minded people. It was founded in 2020 with the goal of bringing continuous community, resources, and education to a complicated, constantly changing industry. To learn more about the Society and to become a member, visit the website at www.cybersecuritymarketingsociety.com . Contact Details Katie Pesek +1 703-390-1505 pesek@merrittgrp.com Company Website https://www.merrittgrp.com/

September 08, 2020 09:00 AM Eastern Daylight Time

Millie’s Mutts Rescue Celebrates its Third Anniversary

Millie's Mutts

Millie’s Mutts, a north Texas pet rescue, celebrates its third year as a recognized a 501(c)(3) non-profit. The rescue’s mission is to rescue both shelter and homeless pets located in the north Texas area, providing the abandoned animals a safe home environment to be rehabilitated, socialized, and receive medical care so they are ready for their adoptive family’s forever home. “We are blessed to be celebrating our third year of saving homeless pets. I wouldn’t have imagined that our small rescue would touch so many two and four-legged lives. It is truly an honor and great responsibility that through our dedicated and passionate volunteer group, we can make a difference in the pets’ lives and in our community”, said Kelly Sargent, President of Millie’s Mutts. “As we look forward to our fourth year, we are excited about continuing our mission and getting back to hosting adoption events with our local community.” In the past three years, Millie’s Mutts has rehomed nearly 200 animals, despite being a small volunteer-only organization, the rescue is dedicated to making a lifetime of difference for the animals they rescue. Many of the animals rescued were facing euthanasia or living in a shelter for a long time with wide-ranging medical needs including heartworm disease, broken limbs, abuse, and extreme neglect. “Our success is 100% attributed to the committed foster parents that open their homes and pour their heart and soul into the rescue pets’ rehabilitation. It is only through our volunteers that we can be successful,” said Kay Gandy, Treasurer of Millie’s Mutts. “Volunteers can help in so many ways, not only opening their home, but providing transportation, assist with events, fundraising, and photography. We would love to have more volunteers join and additional foster homes, not only is it a rewarding experience, it literally saves lives.” About Millie’s Mutts Founded in 2017, Millie's Mutts is a north Texas pet rescue that rescues shelter and homeless pets and prepares them with medical and other care for their forever home. To learn more about volunteering or adopting a pet email us at mmuttsrescue@gmail.com or visit milliesmutts.com . About Millie's Mutts Founded in 2017, Millie's Mutts is a north Texas pet rescue that rescues shelter and homeless pets and prepares them with medical and other care for their forever home. To learn more about volunteering or adopting a pet email us at mmuttsrescue@gmail.com or visit milliesmutts.com . Contact Details Kelly Sargent +1 703-347-1117 mmuttsrescue@gmail.com Company Website http://www.milliesmutts.com/

September 03, 2020 11:00 AM Central Daylight Time

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Fully Promoted Launches Social Distancing Bracelets for Networking Events

Fully Promoted

Fully Promoted , the world’s largest branded products and marketing services franchise, is helping businesses get back to business with its wide range of promotional products. Most recently, Michelle Bottino, owner and operator of Fully Promoted St. Charles in Illinois, helped her local Chamber of Commerce execute a successful event with the use of color-coded wristbands to identify comfort levels regarding social distancing. Bottino, an active member of the St. Charles Chamber of Commerce, recently collaborated with the Chamber to determine an effective way to drive event attendance while maintaining social distance and allowing attendees to feel comfortable. Together, the two came up with providing attendees with color-coded wristbands. The branded, disposable bracelets were available at the check-in table. Guests were given the option to choose from three bracelets to indicate their preferred level of interaction. Green – Happy to high five and hug! Yellow – I am okay with talking but please no hugging or handshakes. Red – Happy to see you but keeping my distance. “My business focuses primarily on helping others promote their businesses. I couldn’t help but think that I could do more for them right now as they rebuild and get back to networking in person in some fashion,” said Bottino. “The wristband is just one of the many ways we are looking to get businesses back to business at a time when they need us the most. The St. Charles Chamber of Commerce chose to use this affordable yet extremely effective visual aid to help put attendees at ease while attending an event and adhering to local guidelines and regulations. It takes away the need to verbally express, Hey… I’m here, but I‘m not comfortable shaking hands just yet. At Fully Promoted, our goal is to keep our customers safe, but we have to learn to live with COVID and get back to business.” With the success of this event and others like it, Fully Promoted has introduced an entire line of Networking Bracelets for in person gatherings and events including reusable silicone bracelets, rubber wristbands and Tyvek paper wristbands . “The past several months has presented challenges across every single industry,” said Mike Brugger, President of Fully Promoted. “I am proud of Michelle and our entire Fully Promoted network for their dedication to helping their local communities as businesses reopen. Michelle and the St. Charles Chamber of Commerce identified a safe way for businesses to get back to business and successfully host events where everyone can feel comfortable.” Today, businesses need to be equipped with user-friendly and on-demand tools to remain top-of-mind. With approximately 300 locations worldwide, Fully Promoted is uniquely positioned to give customers an online and physical option so they can see and touch the product prior to purchasing. For businesses seeking content and promotional products , you are encouraged to visit the Fully Promoted shopping platform featuring hundreds of quality promotional products. A member of the United Franchise Group, Fully Promoted can access more than half a million promotional products, plus it offers a comprehensive suite of marketing services that include print, digital marketing, and lead generation. For more information about Fully Promoted and to visit the new online shopping site, visit Shop.FullyPromoted.com . About Fully Promoted Fully Promoted has approximately 300 locations across the globe. The brand operates a full-service branded products and marketing service business and is the place to attract customers. From promotional products and embroidery to expert printing services, Fully Promoted can help take businesses to the next level. Fully Promoted also offers an office-based model allowing franchisees to operate their business using a developed network of resources. To find the Fully Promoted nearest you, visit www.FullyPromoted.com , and for franchising opportunities, visit www.FullyPromotedFranchise.com . Contact Details Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website http://www.fullypromoted.com/

September 03, 2020 10:03 AM Eastern Daylight Time

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HearMeCheer Delivers Successful Integration of Real, Live Fan Cheers and Crowd Noise for Top Rank Live from the MGM Grand Conference Center Grand Ballroom in Las Vegas

HearMeCheer

HearMeCheer , the innovative and timely audio broadcast app that collects live fan noise and streams it into stadiums, arenas, ballparks as well as live sports television broadcasts, was successfully implemented by Top Rank boxing for their recent live cards distributed on ESPN platforms. Today, HearMeCheer announced that their agreement has been extended through October. Top Rank utilized HearMeCheer, actively promoted during the live broadcasts, to bring authentic, live fan cheers and crowd noise into the MGM Grand Conference Center Grand Ballroom in Las Vegas during each night’s contests, creating an authentic sound and feel in an otherwise empty arena. “Top Rank challenged us to enable fans and viewers to hear and feel as though the arena was full, but at the same time not deliver audio that detracted from the telecast,” said Elias Andersen, the 20-year-old founder and Chief Executive Officer of Toronto-based ChampTrax , and the creative mind behind HearMeCheer. “They wanted the fans to participate live in the event. We launched the HearMeCheer app through viewer cellphones, as suggested by the announcers on location in on-air promotions during the broadcast,” Andersen continued. “The result was live audience reactions and sounds captured through HearMeCheer and ‘piped’ into the production at the MGM Grand Conference.” According to Brad Jacobs, COO of Top Rank , “ HearMeCheer delivered authentic, live fan reaction and crowd noise during our events, bringing the fans closer to the matches, almost as if they were in the arena with us. HearMeCheer proved to us it can be done, and our telecasts are greatly enhanced by this new way to engage our fans.” About HearMeCheer: HearMeCheer is an innovative fan engagement platform developed by the team at ChampTrax. The Toronto-based company has created an app that allows sports fans at home to actively engage with their favorite teams playing in ballparks, arenas, and stadiums around the world. HearMeCheer collects live fan noise, cheers, sounds and reactions into a live audio stream that is used by sports teams, leagues, and broadcasters in live game coverage. Additional information is available at http://www.HearMeCheer.com . Contact Details Jim DeLorenzo +1 215-266-5943 jim@jhdenteprises.com Company Website http://www.jhdenterprises.com

September 02, 2020 09:50 AM Eastern Daylight Time

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ACCURATE FRANCHISING, INC. NAMED A TOP FRANCHISE SUPPLIER BY ENTREPRENEUR MAGAZINE

Accurate Franchising, Inc.

Accurate Franchising, Inc. , is a franchise management company that specializes in helping businesses expand through franchising. The brand is proud to announce that they recently ranked in Entrepreneur magazine’s third annual list of the Top Franchise Suppliers. This list recognizes top companies that provide services and support to franchisors and franchisees in ten categories: Accounting, Banking/Financing, Franchise Broker/Referral Networks, Franchise Consulting/Development, Legal Services, Marketing, Merchant Services, Other Technology Services, Public Relations, and Real Estate Services. Accurate Franchising was ranked # 15 in the Franchise Consulting/Development category. “We are honored to be recognized by Entrepreneur Magazine for our dedication to helping companies franchise their business and creating a custom business plan to match their desired level of success,” said Tipton Shonkwiler, Accurate Franchising Brand President. "Now more than ever franchisors and franchisees need service providers they can rely on to help them build and run their businesses as efficiently as possible," says Entrepreneur's editor in chief, Jason Feifer. "We at Entrepreneur are proud to help by presenting this list of the most trusted suppliers in the industry." To determine who the Top Franchise Suppliers are, Entrepreneur surveyed more than 700 franchisors to find out which service providers they and their franchisees use, and what their satisfaction is with the quality, cost, and value of those suppliers’ services. Each supplier was scored based on the results of this survey. Accurate Franchising’s position on the ranking illustrates its position as a trusted service provider in the franchise community. To view the full ranking, visit entrepreneur.com/franchise/top-franchise-suppliers . The list can also be seen in the September 2020 issue of Entrepreneur . About Accurate Franchising, Inc. Accurate Franchising is the only franchise development consulting firm that actually owns and operates its own franchise brands. The company has first-hand experience with franchising, giving it an intimate understanding of what a franchisor needs to succeed. Accurate works with clients to help their franchises grow and thrive, while also working with its sister companies—Signarama, Venture X, and others—to keep those franchise brands strong. Accurate franchising has worked with more than 200 brands in over 80 countries. For more information, visit AccurateFranchising.com . Contact Details Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website https://www.accuratefranchising.com/

September 02, 2020 08:44 AM Eastern Daylight Time

Global Business Ethics Survey: Top managers twice as likely to experience pressure to bend the rules in organizations.

Ethics & Compliance Initiative

Employees are twice as likely to experience pressure if they are top-management than compared to line-level employees, according to the Ethics & Compliance Initiative’s ™ (ECI) latest Global Business Ethics Survey Report ™ (GBES) . The data suggest that the higher up the “totem pole” an employee is, the more likely they are to experience pressure to bend the rules. Overall, about 1 in 5 employees experience pressure to bend the rules. Pressure to bend the rules, as defined by the GBES report , can be caused by meeting performance goals, attempting to save one's own and others' jobs, supervisory pressure, advancing one's career or financial interests, and demands from people who support or invest in the organization. According to the data, of those that experience pressure, 30% are top management employees, 25% are middle management, 22% are first-line supervisors and 17% are individual contributors. The first 2020 report of ECI’s premier, longitudinal study on global workplace behavior, published four times per year, also found that when top management show a strong commitment to ethical leadership and organizational values, their employees are 3X less likely to experience pressure. “The data continue to suggest that high-pressure environments are not only stressful for employees, but they can actually cause a negative ROI when it comes to ethical behavior,” said Patricia Harned, CEO of ECI. “Expanding KPIs and stretching financial goals may result in a short-term gain, but the long-term consequences to the organization is a net negative.” Other Findings and Key Indicators of Pressure The report found that employees experiencing pressure was linked with the prevalence of observing various types of misconduct found in organizations across the globe, all of which were about twice as likely to occur in pressure environments versus non-pressure environments. Employees are twice as likely to observe misconduct in organizations where they feel pressure to compromise ethics standards. “As companies around the globe respond to the unprecedented challenges of the COVID-19 pandemic, the important research in ECI’s Global Business Ethics Survey (GBES) report presents a timely and accurate overview of pressure in the workplace,” said Michele M. Brown, SVP, Chief Ethics and Compliance Officer and Deputy General Counsel, Leidos. “These findings provide best practices to balance organizational change while upholding the highest ethical standards. Leidos is proud to support ECI research, which is helping the member community build and maintain strong ethical cultures.” Download the latest GBES report at ethics.org/gbes Methodology The 2019 GBES is the 15th iteration of the GBES (formerly the National Business Ethics Survey). In 2019, the GBES surveyed over 18,000 employees in 18 countries (approximately 1,000 employees per country). ECI established the survey questions and sampling methodology. About the Ethics & Compliance Initiative The Ethics & Compliance Initiative (ECI) is a non-profit organization that empowers organizations to build and sustain high-quality ethics and compliance programs. The organization provides research and a best practice community, as well as certification opportunities for ethics & compliance professionals. Through its membership, ECI represents entities across nearly every industry, located in 37 countries on six continents each dedicated to promoting the highest levels of integrity. Visit www.ethics.org to find out more about our research, membership or funding the GBES. The GBES is made possible with the support of its funders: Google, Boeing, Eli Lilly & Company, Altria, BP, GE, KPMG, Pacific Gas & Electric, L'ORÉAL, Leidos, University of Arkansas and PricewaterhouseCoopers. Contact Details Brad Fulton +1 210-278-4809 brad@ethics.org Company Website https://www.ethics.org

August 31, 2020 11:00 AM Eastern Daylight Time

2020 Exposes Challenges With Many Corporate Public Relations Programs

W2 Communications

This year has been a rollercoaster for most businesses. How do you market and sell products and services, while factoring in global context and your consumer’s preoccupation with the events of the day? You not only need to remain aware, but sensitive, to the challenges many are facing. Since mid-March, we’ve heard a lot of businesses say they need PR partners who are architected for the flexibility necessary in today’s environment. It may sound counterintuitive for the dynamic communications business, yet we constantly hear about PR programs stalling because firms were not nimble enough to responsibly and creatively tap into the current media atmosphere. The latest W2 Communications blog outlines not only the challenges facing organizations and their media relations efforts, but also provides some strategic guidance for evaluating and pivoting your programs for success. For more details, visit: https://w2comm.com/media-relations-2020-the-real-reason-your-programs-are-falling-short/ About W2 Communications W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action. With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development. W2 Communications’ podcast “ Inside the Media Minds ” features in-depth interviews with today’s top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States. To learn more about W2 Communications, visit www.w2comm.com , or engage with us on Twitter , LinkedIn and Facebook . For the latest insights on the communications industry, follow the company blog at https://w2comm.com/blog/ . Contact Details Christy Pittman +1 703-877-8108 christy@w2comm.com Company Website https://w2comm.com/

August 26, 2020 10:00 AM Eastern Daylight Time

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Uyghurs for Sale

21Wilberforce

Seventy-five years after the Holocaust concentration and labor camps are still in existence. Today the Chinese Communist Party (CCP) is interning more than one million Uyghur Muslims in concentration camps – striping them of their fundamental rights to peacefully practice their faith. Now new information has surfaced showing that not only is the Communist Party oppressing Uyghur Muslims, they are profiting from them – and worse – Americans are at risk of being duped into paying for it . Groups working on international religious freedom issues have now added their voice to a coalition of civil society organizations and trade unions calling for fair labor practices. Spearheaded by 21Wilberforce and other organizations working through the International Religious Freedom Roundtable , religious freedom advocates are asking Congress to quickly pass the Uyghur Forced Labor Prevention Act (H.R.6210 / S.3471). This legislation would make it more difficult for products produced by people enslaved by the CCP because of their faith to enter Western markets . “We commend Congressman McGovern (D-MA) and Senator Rubio (R-FL) for their bipartisan efforts to confront this horrific exploitation of people because of their religion,” said Randel Everett, President of 21Wilberforce. “One hundred fifty (150) organizations and experts of different beliefs and ideologies have come together to ask Congress to pass this important legislation.” 21Wilberforce encourages Americans to reach out to their representatives in Congress and ask them to enlist more co-sponsors, give speeches, and make statements in support of stopping the Chinese Communist Party from exploiting and profiting from religious discrimination and slavery. Citizens can make a difference by using and sharing a free online tool that directly connects Americans with their elected representatives. Dr. Everett noted that “Our namesake, William Wilberforce, was a man of faith who stood up to free people who were enslaved based on their race. Today we stand up to free those enslaved for their faith.” 21Wilberforce is a Christian human rights organization dedicated to defending the universal rights of religion, belief, and conscience for all people. Our vision is to empower people to collaboratively support persecuted communities, challenge repression, and expand freedom of religion and belief globally. Contact Details Lou Ann Sabatier +1 703-216-2941 Lsabatier@21Wilberforce.org Company Website https://21Wilberforce.org

August 26, 2020 08:00 AM Eastern Daylight Time

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