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New Army campaign inspires young Americans to take the first step to “Be All You Can Be”

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Zr1Os51K6G8 On August 21, the U.S. Army unveiled “First Steps,” a new campaign that shows young Americans how they can start their journey to service. The campaign is built on the premise that American youth don’t need to have everything figured out from the beginning to make an impact. Taking a chance is the first step to achieving your goals. The campaign is a continuation of the “Be All You Can Be” brand refresh, which launched in March 2023. The new campaign offers an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their early Army journeys, including arriving at basic training, receiving their first patch, and hitting their first target from a battle tank. Maj. Sam Winkler is a shining example of where your first steps can take you in the U.S. Army. After immigrating to the United States from Nepal, she took her own first step: enlisting in the Army at 17 years old. Now, as a Soldier and a mom, she has used her passion for family to help lead a first grassroots effort transforming the way the U.S. Army supports parents in the force. Her efforts, in collaboration with other Army parents, led to the development of the Army’s Directive 2022-06: Parenthood, Pregnancy, and Postpartum. Twelve policy changes address key issues like family care planning, fertility treatments, paid parental leave, support in returning to work, and more. On August 30, Maj. Winkler conducted a nationwide media tour discussing the campaign and the limitless opportunities in the Army for youth to find their purpose, explore their passions, build connections, and join a community. Topics Maj. Winkler discussed included: The Army’s new “First Steps” campaign Her path to Army service and the many firsts along the way Her work to improve Army life for parents through the Directive on Parenthood, Pregnancy, and Postpartum The limitless possibilities and benefits available to Army Soldiers and their families To learn more, visit: https://www.goarmy.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 04, 2023 08:00 AM Eastern Daylight Time

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New Survey Reveals Rise of Tethered Nomading: Digital Nomads Answer the Office's Beckoning

MBO Partners

The latest research conducted by MBO Partners® has uncovered a new workforce phenomenon - "Tethered Nomading" - redefining the world of digital nomadism. Contrary to traditional globetrotting norms, more than half (53%) of American digital nomads now plan to embrace their work-travel lifestyle exclusively within the United States; 47% plan on spending at least some time in another country. Only 10% of all digital nomads intend to spend the entire year abroad. As employers call employees back to the office, digital nomads still plan to continue their nomadic lifestyle. However, the data underscores an uptick in "slomading"- visiting fewer locations but spending more time at each stop. The MBO Partners 2023 State of Independence study found that 17.3 million American workers currently describe themselves as digital nomads, increasing 2% from 2022 after increasing a staggering 131% from the pre-pandemic year 2019 to 2022. "As employers enforce back-to-office mandates, a paradigm shift is unfolding, revealing the dynamic evolution of the modern-day nomad," said Miles Everson, CEO of MBO Partners. "While a considerable number of digital nomads are gravitating towards domestic pursuits, this presents an opportune moment for employers to embrace that spirit of exploration while fostering seamless connections to local communities. It calls for innovative policies and practices as employers navigate a world that includes adventure and productivity." This year's study showed five additional key insights about digital nomads, including: The Silver Nomads Are Rising… and Fast. While digital nomads have traditionally skewed young, older cohorts -- Gen Xers (born 1965-1980) and Baby Boomers (born 1946-1964) -- increased their share of digital nomads from 36% in 2022 to 42% in 2023. With the decline of the pandemic, older workers are more willing to travel and more interested in becoming digital nomads. Digital Nomads Hit the Road with Their Kids (and Pets). The survey showed that nearly a quarter (24%) of digital nomads travel with their children, and 14% even bring their pets. But traveling with kids is more challenging and complex than traveling alone or even as a couple. The top challenges digital nomads with kids cited are the expenses associated with traveling as a family, safety, and health concerns, the lack of stability and routines, educational challenges, and socialization issues for their children. Geoarbitrage Becomes Hack for Financial Freedom. To help stretch their income, many digital nomads work from places with relatively low living costs, including destinations like Southeast Asia or Portugal, which has established itself as a European hotspot popular with nomads. At the same time, they often serve customers virtually in higher-wage labor markets, or their employers are in higher-wage countries. Combining low-cost living with higher expat income, they can take advantage of income/living cost "geo-arbitrage." This enables lower-income digital nomads to fund their travels and spend less time working to support themselves and more time enjoying their adventures. Nomadic Camouflage Becomes the New Workforce Hue. In this year's survey, 14% of digital nomads with traditional jobs reported that their employer does not know they are nomadic. An additional 18% say their company has no digital nomad policy, but their boss has permitted them to work nomadically. In other words, about one-third of digital nomads with traditional jobs are "hidden nomads," meaning the company does not know where they are working. This means they could break local employment laws and regulations without their employer knowing they are doing so. The Nomad Rush: Countries and Cities Vying Hard for Digital Wanderers. Five years ago, digital nomads were considered an eccentric and fringe group of nomadic workers. But digital nomadism is now mainstream, and this year 17.3 million Americans – a stunning 11% of American workers – are digital nomads. Governments at all levels, both in the U.S. and abroad, realize that digital nomads spend more money than tourists, create jobs for locals - and even start local businesses. Because of this, 58 countries have created special digital nomad visas and other programs, smoothing out red tape and making it easier for digital nomads to locate in their countries. To obtain a copy of the 2023 MBO Partners Digital Nomad research brief, please visit www.mbopartners.com/state-of-independence/digital-nomads. About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com. Contact Details Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

August 29, 2023 09:00 AM Eastern Daylight Time

Comcast and Pikes Peak Library District Partner to Boost Library Wi-Fi

Comcast Colorado

Comcast in Colorado is partnering with Pikes Peak Library District (PPLD) to bring Comcast Lift Zone connectivity centers to four Library locations in Colorado Springs: Library 21c, as well as Penrose, East, and Ruth Holley libraries. Comcast Lift Zones provide an additional free Wi-Fi network that will increase the number of Internet users the Library can support at once without compromising quality of service. Comcast started Lift Zones as part of its ongoing commitment to connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy (called digital equity). The COVID-19 pandemic revealed disparities in digital equity, and Comcast responded by bringing Lift Zones to education and community centers. “Access to high-speed internet and digital skills training is no longer a luxury, but a necessity, making connectivity more important than ever. We are honored to partner with Pikes Peak Library District to ensure more people in the Colorado Springs area have access to fast, reliable, and secure connectivity year-round,” said J.D. Keller, Sr. Vice President, Comcast Mountain West Region. “From doing homework, searching for jobs, accessing healthcare services and so much more, partnerships like the one with Pikes Peak Library District are important to make sustainable progress to advancing economic mobility and promoting digital equity in our communities.” “Lift Zones at these libraries will be valuable assets for our whole community, especially for people who don’t have access to Wi-Fi at home. It will be easier to do things like search and apply for jobs, download documents for work and school, meet virtually, collaborate virtually on large creative projects, or enjoy leisure activities like downloading games or streaming shows,” said Lance James, chief development officer and foundation executive officer of the PPLD Foundation. “Access to high-speed internet and digital skills training is no longer a luxury, but a necessity, making connectivity more important than ever. We are honored to partner with Pikes Peak Library District to ensure more people in the Colorado Springs area have access to fast, reliable, and secure connectivity year-round,” said J.D. Keller, Sr. Vice President, Comcast Mountain West Region. “From doing homework, searching for jobs, accessing healthcare services and so much more, partnerships like the one with Pikes Peak Library District are important to make sustainable progress to advancing economic mobility and promoting digital equity in our communities.” Pikes Peak Library District Pikes Peak Library District (PPLD) provides everyone with access to resources and opportunities so people can thrive and connect. The Library cultivates spaces for belonging, personal growth, and strong communities via 16 facilities, mobile library services, and a large online hub of resources. It is an internationally recognized system of public libraries serving a population of nearly 700,000 across 2,070 square miles in El Paso County, Colo. Learn more at ppld.org. Comcast – Internet Essentials For over a decade, Comcast has been on the forefront of closing the digital divide. The I nternet Essentials program is the largest and most successful broadband adoption initiative in the industry. Since 2011, Comcast has connected more than 600,000 Coloradans through Internet Essentials, many for the first time. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

August 24, 2023 02:24 PM Mountain Daylight Time

Back-to-School Nutrition SOS: Tackling the Uneaten Lunch Dilemma with Smart Nutrition Solutions

YourUpdateTV

When it comes to parenting, ensuring your child's nutrition is a top priority. But what do you do when lunchboxes come home virtually untouched? Recently, Childhood Nutrition Expert Dr. Nicole Avena participated in a satellite media tour campaign to share insights on how to conquer the lunchtime challenge and ensure your kids are getting the nutrients they need. A video accompanying this announcement is available at: https://youtu.be/ybOpf0vrJvc During back-to-school season, a major concern among parents is whether their child is getting enough nutrients, especially when they come home with a full lunch box. SmartyPants Vitamins are the perfect addition to your family’s routine. As the preferred vitamin brand for parents of picky eaters, SmartyPants is industry-leading in the comprehensiveness of its formulations, its transparency, and advocacy, with 40+ Clean Label Project® certified products rid of GMOs and synthetic colors. Their Kids Formula and Kids Formula & Fiber are made with Vitamin D3 for immune support, and their Kids Prebiotic & Probiotic Immunity Formula is made with two strains of probiotics to support digestive health and the immune system. Additionally, SmartyPants’ Vitamins will appeal to even the pickiest eaters with their great taste (like Strawberry Crème for the Prebiotic & Probiotic Immunity Formula and Lemon, Orange, and Strawberry Banana for the Kids Formula) in a delicious gummy they’ll actually enjoy taking day after day. What's more - SmartyPants also offers a premium Women's Formula to help mom to stay on her A game during this busy, stressful time frame. SmartyPants Vitamins are available nationwide in-store and online at dozens of major retailers and on Amazon. For more information about SmartyPants visit smartypantsvitamins.com ------------------------------------------------------ *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. DR. NICOLE AVENA BIO As a member of SmartyPants Vitamins' Scientific Advisory Board, Dr. Nicole Avena is a research neuroscientist and expert in the fields of childhood nutrition, diet during pregnancy, and food addiction. She received a Ph.D. in Psychology and Neuroscience from Princeton University, completed her postdoctoral fellowship at Rockefeller University, and is presently Assistant Professor of Neuroscience at Icahn School of Medicine at Mount Sinai in New York City and a Visiting Professor in Health Psychology at Princeton University. In addition to a number of best-selling books, including What to Eat When You Want to Get Pregnant, and over 90 scholarly journal articles, she regularly appears on a variety of television and radio programs. ABOUT SMARTYPANTS VITAMINS Founded in 2011, SmartyPants Vitamins is a purpose-led supplement brand on a mission to simplify health for families without sacrificing quality. As the best vitamin brand for kids and families, SmartyPants supplements are formulated with premium nutrients and high-quality ingredients—and a delicious taste and texture that appeals to picky eaters. All SmartyPants supplements are third-party lab tested for purity, potency and safety. From its inception, SmartyPants has generated life-changing nutrient donations for women and children in the U.S. and globally via the brand’s partnership with Vitamin Angels. To learn more, visit smartypantsvitamins.com or check out @smartypants on Instagram. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 24, 2023 12:02 PM Eastern Daylight Time

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Back to School Prep - A Guide for Families with Meaghan Murphy – author of Your Fully Charged Life and Lifestyle Expert

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4Ph9croFC2o Summer breaks are over and back to school time is here. Where did the time go???!! What do you need to know to make the most of your remaining time to plan and budget to spend? Meaghan Murphy – author of Your Fully Charged Life and Lifestyle Expert conducted a nationwide media tour discussing her comprehensive guide to prep your home, family, and students for back to school. This back-to-school season Meaghan is highlighting thredUP, Target, T-Mobile, and fairlife Here is the best of Meaghan’s guide: thredUP thredUP is a one-stop shop where you can clean out your closet AND buy affordable, sustainable secondhand clothing and accessories across 55,000 brands and 100+ product categories. thredUP’s Clean Out Kit is the easiest and most convenient way to clean out your closet. All you have to do is go to thredUP.com/cleanout, order their signature polka dot bag or print a shipping label, and send thredUP your gently worn items. From there, thredUP does all of the work to resell your items. thredUP makes it easy and convenient to sell items that you no longer love, and you can stretch your dollar further by refilling your closet with like-new pieces at up to 90% off retail value. For more information: thredUP.com/cleanout @ thredUP Target If you are looking for a one-stop-shop for back-to-school and college look now further than Target. Target has all the national brands that kiddos and parents are looking for - and with deals starting at just $1, Target has all the back-to-school and back-to-college essentials you’ll need. Now let’s talk must-have products. Essentials: This colorful Up & Up pencil pouch and Mondo Llama pencil set are two of my favorite essentials. Backpacks: I love this adorable Cat & Jack Unicorn backpack and this adaptive backpack option. Lunch Must-Haves: Cat & Jack bento boxes are so handy for packing a delicious lunch with some Good & Gather goodies– the Glazed Doughnut Almonds. Dorm: Level up your dorm room style with this Room Essentials sherpa pillow and letterboard. Don't forget to throw your morning coffee into these cute mugs too! Target’s same-day pickup options allow you to get your items the same day, with no membership required. Drive Up is my go-to for when I have kids in tow. Just pull up, and a team member will bring your items straight to your car! For more information: Check out Target.com to see more incredible items to send your kids to school without breaking the bank! @target T-Mobile T-Mobile just announced back-to-school device deals for the whole family ahead of the school year – and they’re all available NOW for both new and existing customers. Whether you’re sending your child off to college or taking your kiddo to their first day of first grade, T-Mobile has you covered so you can stay better connected with a variety of device deals! Pick up a free 5G smartphone, like the exclusive REVVL 6 PRO 5G OR the award-winning SyncUP KIDS Watch for free, both with 24 monthly bill credits plus tax when adding a qualifying line. And being a T-Mobile customer means you always get major value packed into your plans. Families on Go5G Plus get over $270 in extra perks every single month – like Netflix on Us, free in-flight Wi-Fi on the biggest U.S. airlines, free international high-speed data, T-Mobile Tuesdays and so much more. Just for being a T-Mobile customer. Go5G Plus customers are also upgrade-ready every two years, and it’s the first plan where customers always get the same great device deals whether they’re a new or existing customer. No other wireless provider can say that. And that’s all on top of getting access to the nation’s largest, fastest and most awarded 5G network. For more information: Target back-to-school-deals T-Mobile Facebook T-Mobile Twitter T-Mobile Instagram T-Mobile Threads REVVL 6 Pro 5G SyncUP Kids Watch Fairlife For families looking to find nutritious options during the busy back to school season. fairlife Ultra-Filtered Milk is a great tasting, source of nutrition for families like mine that are always on the go. fairlife has 50% more protein and 50% less sugar than regular milk, fairlife’s 14oz bottles offer great tasting, nutrition-rich products, made to enjoy on the go! Available in 2% white, chocolate and strawberry Ultra-Filtered Milk, fairlife delivers nutrition at any time whether you’re starting your day with breakfast on-the-go, pairing with your favorite lunch, or enjoying a mid-day snack. Head to your local grocery store or convenience store to stock up on fairlife Ultra-Filtered Milk 14oz ahead of back-to-school season! For more information: https://fairlife.com/ultra-filtered-milk-14oz/ https://www.facebook.com/fairlifeLLC https://www.instagram.com/fairlife/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 23, 2023 09:00 AM Eastern Daylight Time

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Leaders from Skilled Trades Industries Unite to Combat Labor Crisis in U.S. and Canada

NEST

NEST, the pioneers of integrated facilities management, has teamed up with leaders across the construction, retail, and skilled trades industries to create the Skilled Trades Advisory Council (STAC). Aimed to combat the crisis facing skilled labor in the U.S. and Canada, STAC’s founding advisors will leverage their resources, knowledge, and network to elevate the skilled trades as high-paying, honorable, and often heroic career paths, including electrical, plumbing, HVAC, janitorial, construction, and other essential jobs that require a rejuvenated workforce. Founding STAC advisors include: Rob Almond, CEO of NEST Sara Angus, Director of Construction, Starbucks Julie Starzynski, Director of Construction & Design, Floor & Decor Andrew Brown, Founder and CEO of Toolfetch Sarah Hammond, Owner and President of Atlas and Treasurer of Women in HVAC Kam Washington, Owner of PMA Construction Kate Cinnamo, Executive Director of Explore the Trades Mónica Muñoz, Senior Director of Capital Programs at DaVita Kidney Care Mary Gaffney, President of NAWIC Philadelphia Foundation and GEM Mechanical Services “I’m encouraged that so many others share my passion for growing the trades and ending the stigma that surrounds jobs in the industry,” said Almond, who spearheaded the initiative. “STAC is a way for many of us to work together and find ways to encourage youth to consider a career in the skilled trades. There are many viable, lucrative, and creative opportunities to explore.” According to online recruiting platform Handshake, the application rate for young people seeking technical jobs dropped by 49% in 2022 compared to 2020 ( source ). Staffing firm PeopleReady estimate 40% of the 12 million people in the skilled trades workforce are over the age of 45, with nearly half of those workers over the age of 55 ( source ). Associated Builders and Contractors reported that the construction industry will need to attract an estimated 546,000 additional workers on top of the normal pace of hiring in 2023 to meet the demand for labor ( source ). “The U.S. and Canadian workforces are struggling to fill a massive gap in the skilled trades, and we need to unite as an industry to reverse the trend,” added Almond. “This group of founding advisors shares that passion across many sectors that make up the industry.” To learn more about the Skilled Trades Advisory Council, follow STAC on LinkedIn or the platform formerly known as Twitter. About NEST NEST is the pioneer of the Integrated Facilities Management (IFM) industry in the United States and Canada. Founded in 1994, NEST delivers day-to-day tactical management of facilities, financial consulting, analytics, project management, and construction for major multi-site brands across North America. NEST provides 360° support 24 hours a day through one comprehensive facilities management solution that drives cost savings while maintaining an exceptional customer experience. To learn more about NEST, visit enterNEST.com or follow NEST on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://skilledtradesadvisorycouncil.com/

August 23, 2023 07:50 AM Eastern Daylight Time

NAVEX Enhances Communication with AI-Driven Translations

NAVEX Global

NAVEX, the leader in integrated risk and compliance management software, announces the launch of a new NAVEX One platform shared service: dynamic machine translations. This first-to-market addition in the governance, risk and compliance (GRC) space will empower organizations operating across different countries to overcome language barriers, enabling accurate risk and compliance-related communication between employees, third parties and program administrators. NAVEX understands the challenges organizations face in maintaining accurate communication when dealing with sensitive data arising from risk and compliance tasks. Many organizations struggle with language barriers, hindering effective collaboration. With varying language skills among responders, the potential for misunderstandings and misinterpretations can be detrimental to decision-making and compliance efforts – especially in time-sensitive cases. "NAVEX is pioneering the future of machine translations within the GRC space, directly tackling the complexities of multilingual communication," stated A.G. Lambert, chief product officer at NAVEX. "The integration of secure machine translation into NAVEX One makes it simple for GRC professionals to translate disclosures, assessments, and responses, leading to better communication and faster resolution." The introduction of dynamic machine translations addresses these issues and improves communication efficiency. With advanced artificial intelligence technology, this shared service allows end users to translate directly from the NAVEX One user interface. How machine translations work In the past, administrators encountered the repetitive task of manually copying text, relying on external translation tools, and then painstakingly inputting the translations to proceed with their workflow. However, with the introduction of the machine translations shared service built on Amazon Web Services (AWS), administrators are now equipped to address important matters promptly and efficiently, leading to quicker resolution rates. Moreover, administrators can assess third-party entities proficiently, regardless of the languages they speak or the answers they provide. The user-friendly NAVEX One interface makes translating disclosures, evaluations, and responses easy, promoting smooth communication and understanding. "By relying on the broadest and deepest set of cloud services on AWS, including Amazon Translate, NAVEX is able to use machine translations within the governance, risk and compliance space, directly tackling the complexities of multilingual communication,” stated Venky Nagapudi, Senior Product Management Leader, Amazon Translate, AWS. “The work between NAVEX and AWS makes it easy to translate disclosures, assessments, and responses, leading to better communication and faster resolution." Key benefits of NAVEX One machine translations include: Multilingual support: The system supports 75 languages, facilitating seamless communication with stakeholders worldwide. Accurate and reliable: Powered by advanced neural network technology, the feature ensures precise translation of critical information. Streamlined workflow: The translation functionality integrates seamlessly into existing GRC workflows, saving time and effort for administrators and responders. Cost-effective translations: Organizations can deliver faster results and decrease operational costs by reducing the need for external translation services. Data privacy: Advanced technical and physical measures, including encryption at rest and in transit, are used to prevent unauthorized access or sharing of content. Incorporating a dynamic machine translation service highlights NAVEX's continued commitment to fostering innovative solutions throughout the NAVEX One platform. By seamlessly integrating artificial intelligence and machine learning capabilities, NAVEX continues to empower companies to overcome language obstacles, promoting cross-cultural teamwork and elevating the effectiveness of GRC processes. As NAVEX continues to leverage AI and ML, it cements its position as a leader in cutting-edge technology within the GRC space. The NAVEX One GRC – Information System Multilingual Machine Translation marks a bold stride in NAVEX’s innovative journey following the recent launch of the NAVEX Compliance Assistant. NAVEX's unwavering commitment to AI/ML innovation propels the governance, risk, and compliance landscape into a new era. By harnessing the power of AI, NAVEX is reshaping the compliance landscape, streamlining intricate processes, and automating tasks. This first-to-market shared service accelerates and enhances compliance initiatives while fostering clarity across your organization. Navigate the future of compliance with your AI-powered ally, simplifying employee compliance in ways that redefine ease and efficiency. For more information, visit the NAVEX One Platform. And read our blog. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Scott Levesque +1 617-388-5773 scott.levesque@navex.com Company Website https://www.navex.com

August 22, 2023 08:00 AM Eastern Daylight Time

Family Tech for School and Home

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 17, 2023 12:01 PM Eastern Daylight Time

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SURVIVING THE BACK-TO-SCHOOL SCRAMBLE

YourUpdateTV

Emmy Award-Winning Television Host and Lifestyle Expert, Marisa Brahney partners with Afterpay, Famous Footwear and The Vitamine Shoppe. A video accompanying this announcement is available at: https://youtu.be/e_oyhHkTPXo It is the time of year parents break a sweat thinking about the back-to-school scramble, which includes scheduling, extracurricular activities, and shopping. In fact, according to the National Retail Federation, consumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year. Spending is likely to reach an unparalleled $41.5 billion, which is up from last year’s $36.9 billion. Families with children in elementary through high school are projected to spend an average of close to $900 on back-to-school items this year. Emmy Award-Winning Television Host and Lifestyle Expert, Marisa Brahney shares a few of her favorite ways to get ready for another school year. FOOTWEAR One of the most popular back-to-school items continues to be footwear. Brahney says she’s not surprised, because all three of her kids and their friends love getting new shoes for the new school year. Additionally, as a parent, she mentions how kids’ and teenagers’ feet grow fast, and for that very reason, she keeps an eye on all the latest styles. Famous Footwear is the back-to-school destination for the whole family and home to brands consumers all know and love, including Nike, Crocs, Converse, New Balance, HeyDUDE and Doc Martens, just to name a few, all at a great value. Famous is the premier one-stop destination for back-to-school shopping, which makes the entire experience convenient. Whether online or in-store, families can find a wide selection of styles and trends. The lifestyle expert points out one of the things that stands out to her as a mom, and that’s Famous for the Perfect Fit. “Kids feet grow FAST! If you’re shopping in-store, seek out a helpful Famous Footwear Sizing Expert to ensure your kids’ shoes fit just right,” says Brahney, adding, “There are so many great styles to choose from for your kids to step into the new school year in style.” For more information visit any of the 900 Famous Footwear stores nationwide or online at famousfootwear.com. Social media handles: Facebook: famousfootwear Instagram: @famousfootwear HEALTH & WELLNESS Back-to-school season isn’t just about looking good, it is also about feeling good. Brahney says this is a high-energy time of year and parents and caregivers need to make sure everyone in the family has all the nutrients they need to make it through a busy day. “I keep an eye out for all the latest and greatest ways to do it,” says Brahney, adding “One brand, MaryRuth’s offers high-quality supplements for the whole family, with delicious tasting formulas that make maintaining healthy routines easy for kids and parents.” The best place to shop for these supplements is The Vitamin Shoppe and vitaminshoppe.com, the leading destination for lifelong wellness solutions. Liquid Morning Multivitamin is MaryRuth’s number one product. It is an easy-to-take liquid with minerals, amino acids, and multiple essential vitamins formulated for anyone from ages 1 to adult—pretty much an entire family. Brahney points out that it’s also vegan and sugar-free. “I’m a big fan of their Kids’ Organic Multivitamin & Postbiotics gummies in mixed berry and cherry flavor, as well as the Liquid Nighttime Multimineral coconut flavor to help support better sleep and healthy bones,” says Brahney. For more information or to find these supplements, visit The Vitamin Shoppe and vitaminshoppe.com. Social media handles: Facebook: https://www.facebook.com/maryruthorganics Instagram: https://www.instagram.com/maryruthorganics TikTok: https://www.tiktok.com/@maryruthorganics Twitter: https://twitter.com/maryruths YouTube: https://www.youtube.com/@maryruthorganics Hashtags: #MARYRUTHS FINANCIAL FITNESS The majority of back-to-school shoppers are searching out deals and they are also prioritizing budgets. Brahney highlights how back-to-school shopping can quickly add up and be a financial stress. “No matter the type of budget, whether robust or conservative, it really comes down to how shoppers plan on paying for their back-to-school items,” says Brahney, adding, “That’s why I really like the Afterpay app. As one of the leading buy now, pay later platforms, it’s a budgeting tool—so I can ease back into back-to-school shopping.” Afterpay partners with thousands of brands to offer interest-free, pay-in-four installment payments, which allows shoppers to buy all their back-to-school necessities now and pay over time, without the worry of interest and revolving debt posed by credit. Brahney says, “It's a one-stop-shop! So, whether you’re shopping in-store or online for computers, footwear, clothing… you name it… Afterpay empowers shoppers to pay how they want so they can get what they need for the new school year to be a success.” Find out more by downloading Afterpay app. Facebook: Afterpay USA Instagram: @afterpayusa Twitter: @AfterpayUSA Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 15, 2023 02:47 PM Eastern Daylight Time

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